NRF partnered with IBM to take a look at Generation Z — those born between 1995 and present — to determine what drives shopping behavior in this youngest generation of consumers. Let us dig deeper than the common question of, “what year is Gen Z?”, and explore the specific consumer trends of this group.
Uniquely Gen Z
The first in a three-part global study on Generation Z.
Gen Z brand relationships
The second in a three-part global study about Generation Z.
What do Gen Z shoppers really want?
The third in a three-part global study about Generation Z.
How Gen Z is driving the future of retail
NRF Retail Converge: Insights and trends from the digitally native generation.
Social media drives Gen Z shopping behavior
Retail Gets Real episode 183: Insights on how the digitally native consumers use social media to shop.
How brands can use social to connect with Gen Z
Younger consumers’ social media usage has gone up as a result of the pandemic.
NRF Supply Chain 360
NRF Supply Chain 360 takes a holistic look at the modes and methods needed to build the future, faster.
NRF PROTECT 2022
NRF PROTECT is where seasoned and fresh faces meet to discover insights and tools to tackle any security threat.
NRF Nexus 2022
Retail leaders get a front-row seat to the latest innovations in marketing, technology and digital.