Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers. Browse NRF's original content about this 'disruptive' generation, including blog posts and research insights.
Millennial parents have clear ideas of how they want to shop
It’s been said for a while that the presence of those millennial “kids” changes everything.
Quenching millennials’ thirst
In a retail blend of healthy and natural with organic and sustainable, a new casual restaurant concept has emerged.
3 ways retailers can meet the wishes of millennial moms and dads
NRF’s research team identifies retail trends for young parents.
NRF Supply Chain 360
NRF Supply Chain 360 takes a holistic look at the modes and methods needed to build the future, faster.
NRF PROTECT 2022
NRF PROTECT is where seasoned and fresh faces meet to discover insights and tools to tackle any security threat.
NRF Nexus 2022
Retail leaders get a front-row seat to the latest innovations in marketing, technology and digital.