Millennials

Millennials

Millennials

Millennials — those born between 1981 and 1994 — shop differently than other generations of consumers. Browse NRF's original content about this 'disruptive' generation, including blog posts and research insights.

Related content

Quenching millennials’ thirst
 
DRNK coffee + tea / QWENCH juice bar
In a retail blend of healthy and natural with organic and sustainable, a new casual restaurant concept has emerged.
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3 ways retailers can meet the wishes of Millennial moms and dads
 
a mother and a father walking their toddler baby
NRF’s research team identifies retail trends for young parents.
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