Winter Holidays

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas. Check out NRF's Holiday FAQs for more information on the holiday season and check back often to stay up-to-date on retail's busiest season.

Holiday shopping returns
148 Million Americans Plan to Shop Super Saturday

More than 148 million consumers plan to shop in-store and online on the last Saturday before Christmas this year.

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NRF's Retail Gets Real on holiday shopping

In this episode of Retail Gets Real, experts from NRF, discuss some of the most popular questions the NRF team receives during the holiday season.

Holiday shopping
Holiday shopping 2021 by the numbers

Slideshow: Click through the interactive slideshow to the left for data on spending and shopping plans this holiday season.

The latest

180 Million Shop Over Thanksgiving Holiday Weekend
Nearly 180 million Americans shopped during the Thanksgiving weekend five-day holiday shopping period.
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Thanksgiving Weekend to See More Holiday Shoppers
Nearly 2 million more people than last year are expected to shop from Thanksgiving Day through Cyber Monday this year.
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NRF Predicts Highest Holiday Retail Sales
NRF forecasts that holiday spending has the potential to shatter previous records.
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2021 NRF Holiday Retail Sales Forecast
NRF Chief Economist and Senior Director for Industry and Consumer Insights discuss NRF’s 2021 holiday sales forecast.
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NRF says 2020 holiday sales grew 8.3 percent despite pandemic
Retail sales during 2020’s November-December holiday season grew an unexpectedly high 8.3 percent over 2019.
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Holiday Spending Reflects Consumer Demand
Consumers plan to spend $997.73 on gifts, holiday items and other non-gift purchases this year.
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two girls are looking at their holiday gifts during the holiday season
Winter Holidays Data Center
Dig into shopping trends over the years during the winter holiday season, which spans November and December.

Historical highlights

Historical highlights show the change in consumer behavior and holiday shopping sales from year over year. Data may change due to ongoing U.S. Census Bureau revisions. Check out highlights from past holiday seasons here.