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2021 Retail Sales Forecast

Retail sales are expected to grow between 6.5 percent and 8.2 percent to more than $4.33 trillion as more individuals get vaccinated.

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Winter storms have left more than a million people across the country without power, heat and in some cases, safe water.

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No on the PRO Act
Congress is considering the Protecting the Right to Organize (PRO) Act, aka the ‘worst bill in Congress.’
 
main street
 
Vaccine
 
Retailers ready to help vaccine efforts
The capabilities and sheer size of the retail industry make it uniquely qualified to help.
 

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Map of United States
 
Coronavirus Retail Restrictions by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.

 
NRF Foundation COVID-19 training
The NRF Foundation launched two new credentials in its RISE Up program in response to the coronavirus pandemic.
 
COVID-19 training
 
NRF Foundation All Access

Retailers talk about the incredible challenges and changes that have been brought to retail through the pandemic.

 

News from the blog

Giving leaders room to grow
 
Best Buy
Retail Gets Real episode 209: Best Buy’s commitment to equal representation across the company.
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Hella Cocktail Co. leans into values to grow
 
hella cocktail co
Retail Gets Real episode 208: Co-founder and CEO Jomaree Pinkard on meeting customers where they are.
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Network security relies on careful scrutiny
 
Cybersecurity
Why retailers need a “zero trust” mindset with third-party providers.
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Making sun care inclusive for all
 
Unsun spf
Unsun Cosmetics founder Katonya Breaux’s journey began with education.
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How COVID-19 is changing Valentine’s Day this year
 
Couple
Retail Gets Real episode 206: Consumers keep celebrations close to home.
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The ‘worst bill in Congress’ is back
 
Congress
The PRO Act is bad for businesses and worse for workers while pandemic hardships continue.
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The company helping major retailers become major re-sellers
 
Andy Ruben
Trove Founder and CEO Andy Ruben on the sustainability system that brings consumers back.
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3 ways COVID-19 is changing Valentine’s Day plans this year
 
Valentine's at home
Consumers still plan to celebrate, but love is different in the bubble.
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How Farmgirl Flowers flourished during a challenging year
 
florist
Retail Gets Real episode 205: CEO Christina Stembel on building a business from the ground up.
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Top learnings from NRF 2021: Retail’s Big Show – Chapter One
 
Shopping during pandemic
Retail leaders provided tactical tips and strategy on advancing the industry in the era of COVID-19.
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NRF Announces Six New Additions to Board of Directors
 
boardroom
The National Retail Federation today announced the addition of six members to its Board of Directors.
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How influencer marketing helps brands build authenticity
 
Influencers on social media
NRF 2021 – Chapter 1: Insights from businesses with influencers at the core of their strategy.
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Current COVID-19 resources

Coronavirus Resources for Retailers
 
Resources and information for retailers on the COVID-19 pandemic.
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NRF Encourages Customers to Continue Wearing Masks in Stores Nationwide
 
NRF issued a statement from President and CEO Matthew Shay on COVID-19 relief.
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2021 Could See Record Retail Sales Growth but Economy Still Hinges on Coronavirus
 
Economic indicators point toward record retail sales in 2021, but the coronavirus remains the key challenge.
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NRF Encourages Congress to Move Quickly to Enact Bipartisan Relief Legislation
 
NRF issued a statement from President and CEO Matthew Shay on COVID-19 relief.
Read more
NRF and retail leaders to White House COVID-19 Task Force: ‘Let us help!’
 
Our nation’s retailers and the business community are ready, willing and able to help end this current crisis.
Read more
NRF Calls on Congress to Move Quickly with COVID-19 Relief
 
NRF issued a statement from President and CEO Matthew Shay on COVID-19 relief.
Read more
NRF Issues Statement about President Biden’s “100 Days Masking Challenge”
 
NRF responds to President Biden’s executive order.
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NRF Welcomes Necessary Aid as Biden Unveils Stimulus Plan
 
NRF responds to President-elect Biden’s plan to combat the coronavirus and stimulate the nation’s economy.
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Retail resiliency in 2020 and beyond
 
The retail industry proved its resiliency in 2020 and kept America moving forward.
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Latest stimulus will help continue recovery from pandemic
 
Economic challenges from the pandemic will continue in 2021, but the recently signed stimulus bill will help.
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Retailers Welcome Passage of Bipartisan Fiscal Stimulus Deal
 
NRF's response to the Congressional passage of the Emergency Coronavirus Relief Act of 2020.
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