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NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

NRF President and CEO Matthew Shay on retailer stimulus requests to Congress
NRF sends stimulus requests to Congress

NRF President and CEO Matthew Shay appears on Fox Business Varney and Co. July 22 to discuss stimulus requests submitted to Congress that can help the retail sector remain open.


Map of United States
Coronavirus Retail Regulations by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.

Retailer Covid relief bill
New COVID bill in Congress could be retailers’ ‘key to recovery’

5 things retailers need from a COVID-19 recovery bill.


Upcoming virtual events

Retail Tech Spotlight: Tech-enabled Resiliency Webinar
An interactive webinar designed for retailers and tech investors featuring women-led startups.
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Experience virtual sessions and an expo dedicated for the retail loss prevention and cyber risk communities.
Learn more
NRF 2021: Retail's Big Show
A virtual event to be held January 12-14, 19 and 21-22, featuring robust content combined with a digital expo.
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We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Man wearing a mask in crowd of protesters
How social values are impacting consumer behavior

Retail Gets Real episode 176: GfK's Rachel Bonsignore shares how customers respond to companies that take a stand.

Coronavirus Resource Center
COVID-19 Resources for Retailers

Daily updates, resources and information for retailers on the ongoing coronavirus response.

Through the retail lens: Face coverings

Mara Devitt on how enforcing mask mandates helps keep both customers and employees safe.

Face coverings in retail
Thank you, retailers
NRF has launched a campaign to recognize retailers, employees and shoppers for efforts to keep communities safe during the COVID-19 pandemic.
Jewelry and accessories retailers like Coach, Kate Spade and Stuart Weitzman
Tapestry’s plans prioritize employees, families and their customers
A look at the top jewelry and accessories retailers from NRF’s 2020 Top Retailers list.
Retail employee at warehouse store pulling shopping cart
Job opportunities from coronavirus demand

These companies have announced plans to hire workers, collectively representing more than a million opportunities since the crisis began.


Stories around retail industry insights, trends and transformation.
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Sephora, other retailers heed calls for change from social media campaigns
Sephora devotes percentage of shelf space to Black owned brands
The 15 Percent Pledge and Pull Up or Shut Up are driving retail to confront its biases.
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Office equipment, kitchen appliances helped Best Buy in pandemic
Electronics and home office retailers' success amid pandemic
A look at the top electronics and telecom retailers from NRF’s 2020 Top Retailers list.
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‘Ghost kitchens’ gain traction amid pandemic takeout and delivery surge
Ghost kitchens are becoming the pandemic new normal
The framework expedites process and removes dine-in expenses.
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How Inspire Brands breeds customer affinity
Inspire Brands improving customer experience online
Ben Halliwell on embracing consumer preferences.
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Soaring viewership leads to surge in sales for Qurate Retail, Inc.
Shopping online and from television networks
A look at the top non-store retailers from NRF’s 2020 Top Retailers list.
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Through the retail lens: Creative cash flow
Retail during the pandemic
Consultant Dan Jablons explores the ways retailers are making it work
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Kohl’s reaps rewards from investments in omnichannel and national growth
a woman is shown on the escalator with shopping bags
A look at the top mass apparel retailers from NRF’s 2020 Top Retailers list.
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The future of J.Crew, L Brands, Gap and more
Shopping on iPad tablet
A look at the top premium apparel retailers from NRF’s 2020 Top Retailers list.
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Walmart employee at fulfillment center
Retailers hiring during COVID-19

Crucial merchants like grocery chains, discount and drug stores are in need of additional staff and have expanded opportunities for employment — creating an economic opportunity for displaced workers and those seeking jobs in a time of uncertainty.


Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
How to effectively communicate a face covering policy
Mask policies and enforcement in retail
Retail Gets Real episode 179: Bill Knapp of SKDKnickerbocker shares research-backed message on masks.
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MahoganyBooks on the pandemic and racial justice
Ramunda, Derrick and Mahagony Young of MahoganyBooks
Retail Gets Real episode 178: Growing a business around Black literature amid a movement for racial justice.
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Nextdoor CEO Sarah Friar on connecting with neighbors
Coffee food truck with staff
Retail Gets Real episode 177: Sarah Friar, CEO of Nextdoor, discusses how businesses can tap into local communities.
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How social values are impacting consumer behavior
Man wearing a mask in crowd of protesters
Retail Gets Real episode 176: GfK's Rachel Bonsignore shares how customers respond to companies that take a stand.
Read more
How Sam’s Club is accelerating innovation
Sam's club team member uses concierge app
Retail Gets Real episode 175: Moving quickly to meet members' changing needs during the pandemic.
Read more

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