NRF 2021: Retail's Big Show

Forward Together

New formats and dates for NRF 2021: Retail's Big Show

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Map of United States
Coronavirus Retail Regulations by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.


Upcoming virtual events

The Retail Recovery: Store Traffic & COVID-19
July 7, 2020
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NRF NXT All Access
July 20, 2020
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September 22, 2020
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We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Man wearing a mask in crowd of protesters
How social values are impacting consumer behavior

Retail Gets Real episode 176: GfK's Rachel Bonsignore shares how customers respond to companies that take a stand.

Coronavirus Resource Center
COVID-19 Resources for Retailers

Daily updates, resources and information for retailers on the ongoing coronavirus response.

What is ‘TikTok made me buy it’?

The app’s users are driving online purchases from cosmetics to home improvement items.

TikTok icon on phone screen
Thank you, retailers
NRF has launched a campaign to recognize retailers, employees and shoppers for efforts to keep communities safe during the COVID-19 pandemic.
NRF Foundation Next Generation Student headshots
Next Generation Scholarship semifinalists announced
25 semifinalists contend for the NRF Foundation's top award of $25,000 and recognition as a future leader in the retail industry.
Retail employee at warehouse store pulling shopping cart
Job opportunities from coronavirus demand

These companies have announced plans to hire workers, collectively representing more than a million opportunities since the crisis began.


Stories around retail industry insights, trends and transformation.
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A future look at the fashion industry
Woman looks at rack of clothing
The coronavirus has financially threatened many fashion brands, but some find creative ways to adapt.
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How food shopping might change after the pandemic
Selection of meals available from Veestra
Shopper habits could change permanently.
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Retailers help consumers celebrate life’s milestones — virtually
Wedding couple with bouquet of white roses
Retailers offer promotions around commencements-to-go and digital weddings.
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Retail design in a post-pandemic world
Clothing boutique
Keeping employees and shoppers safe and comfortable.
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ButcherBox’s head of procurement focuses on product first
Assorted ButcherBox products
Mike Billings previously spent 25 years at BJ’s Wholesale.
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Through the retail lens: Cyber vulnerability
Online shopping and cybersecurity
Sherri Davidoff explores data breaches, scams and lures.
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Nebraska Crossings explores the next phase of retail
Worker cleans handrails at Nebraska Crossings
The mall reworked procedures to keep employees and customers safe.
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Walmart employee at fulfillment center
Retailers hiring during COVID-19

Crucial merchants like grocery chains, discount and drug stores are in need of additional staff and have expanded opportunities for employment — creating an economic opportunity for displaced workers and those seeking jobs in a time of uncertainty.


Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
How social values are impacting consumer behavior
Man wearing a mask in crowd of protesters
Retail Gets Real episode 176: GfK's Rachel Bonsignore shares how customers respond to companies that take a stand.
Read more
How Sam’s Club is accelerating innovation
Sam's club team member uses concierge app
Retail Gets Real episode 175: Moving quickly to meet members' changing needs during the pandemic.
Read more
Checking the consumer pulse during the pandemic
Online shopping cybersecurity
Retail Gets Real episode 174: IBM's Karl Haller on what to expect of consumers going forward.
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How Crate and Barrel is adapting to new customer needs
Crate and Barrel
Retail Gets Real episode 173: CEO Neela Montgomery talks Crate and Barrel’s strategy during the pandemic and long term.
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Rothy’s leads business collaboration for COVID-19 relief
Sketch of prototype of mask from Rothy's
Retail Gets Real episode 172: How Rothy’s is leading business collaboration for COVID-19 relief
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