Helena Foulkes at NRF 2020

NRF 2020 Vision

Retail's Big Show draws more than 40,000

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

Happy girl opens gift by Christmas tree
Holiday sales up 4.1 percent

Holiday retail sales during 2019 grew 4.1 percent to $730.2 billion.

  • Online and other non-store sales were up 14.6 percent year-over-year.
  • Grocery and beverage stores were up 2.9 percent year-over-year.
  • Furniture and home furnishings stores were up 2.6 percent year-over-year.
A flatlay of superbowl snacks
2020 Super Bowl

Consumers to spend $17.2 billion

The nearly 194 million adults watching Super Bowl LIV this year plan to spend an average $88.65 on food, beverages and more, for a total $17.2 billion nationwide.


We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Matt Shay on Varney & CO - Jan 20, 2020
Holiday retail sales
NRF President and CEO Matthew Shay joined Fox Business' Varney & Co. on its 10 year anniversary show to discuss the 4.1% rise in holiday retail sales in 2019 and the impact of the retail industry on the U.S. economy.
A couple looks at phone outside of a store
Convenience and the consumer

Over nine in 10 consumers are likely to choose a retailer based on convenience, and these shoppers are looking to retailers to help them save even more time and effort in their busy lifestyles.

Explore the latest edition of NRF's Consumer View to learn how convenience shapes today’s shopping and the future role of convenience for the retail industry.

NRF launches Center for Consumer Privacy and Innovation
The retailer-led initiative is intended to promote and protect innovation in the retail customer experience.
Woman at checkout counter in boutique

News from NRF 2020

Stories around retail industry insights, trends and transformation.
Read more
Rent the Runway CEO on how transparency builds customer loyalty
Jennifer Hyman of Rent the Runway at NRF 2020
Video: CEO Jennifer Hyman shares insight into supply chain challenges and the impact on customer relationships.
Read more
Inside Walmart’s Intelligent Retail Lab
Interior of Walmart IRL
Retail Gets Real episode 152: CEO Mike Hanrahan shares what they're learning about AI in retail.
Read more
HBC and Ocado executives on making bold moves
Helena Foulkes with Matt Shay at NRF 2020
Tackling growth challenges and reimagining core customer strategies.
Read more
Beyond Meat hits the meat aisle — and then some
Seth Goldman, Beyond Meat, at NRF 2020
Executive chair Seth Goldman on the opportunity ahead for plant-based meat.
Read more
Kohl's CEO Michelle Gass looks back — and ahead
Michelle Gass
The ‘Visionary’ leader of Kohl’s is driving an ambitious plan for growth.
Read more
The evolution of Stitch Fix
COO Mike Smith on the intersection of technology and commerce.
Read more
Why Reebok and Target upended their loyalty programs
Going beyond points with Reebok and Target.
Read more
Starbucks innovation continues — one cup at a time
Shared experiences and connection in the modern-day retail environment.
Read more
A woman shops in grocery store
Meet the 2020 consumers driving change

A new study conducted by IBM Institute for Business Value in association with NRF looks at how values and value shape consumer choice.


Retail Gets Real podcast

Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
UncommonGoods: Creating unique and sustainable retail
Interior of UncommonGoods office in Brooklyn
Retail Gets Real episode 153: How Dave Bolotsky created a visionary business guided by his values.
Read more
Inside Walmart’s Intelligent Retail Lab
Interior of Walmart IRL
Retail Gets Real episode 152: CEO Mike Hanrahan shares what they're learning about AI in retail.
Read more
NRF 2020 Vision: Retail’s Big Show Preview
Conference attendees walk past banners at New York's Javits Center
Retail Gets Real episode 151: A sneak peek at the industry's biggest event.
Read more
The state of retail heading into 2020
Women in grocery store
Retail Gets Real episode 150: Where we've been and where we're going.
Read more
The best Retail Gets Real podcast episodes of 2019
NRF's Bill Thorne records a podcast with Michelle Kelly
Retail Gets Real episode 149: Highlights from a year of remarkable podcast interviews.
Read more

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