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Speak Up and Stay Open

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

NRF 2020 Hot 100 Retailers
2020 Hot 100 Retailers

Investments in digital, ecommerce and omnichannel marketing pay off for these hot retailers of 2020.


Map of United States
Coronavirus Retail Regulations by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.

Retailer Covid relief bill
New COVID bill in Congress could be retailers’ ‘key to recovery’

5 things retailers need from a COVID-19 recovery bill.


Upcoming virtual events

Retail Tech Spotlight: Tech-enabled Resiliency Webinar
An interactive webinar designed for retailers and tech investors featuring women-led startups.
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Experience virtual sessions and an expo dedicated for the retail loss prevention and cyber risk communities.
Learn more
NRF 2021: Retail's Big Show
A virtual event to be held January 12-14, 19 and 21-22, featuring robust content combined with a digital expo.
Learn more

We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Box of crayons at school for kids
Back to School

See how American families will shop for clothing, supplies and other items for the next school year amid uncertainties from the global pandemic.

Coronavirus Resource Center
COVID-19 Resources for Retailers

Daily updates, resources and information for retailers on the ongoing coronavirus response.

Through the retail lens: Face coverings

Mara Devitt on how enforcing mask mandates helps keep both customers and employees safe.

Face coverings in retail
Thank you, retailers
NRF has launched a campaign to recognize retailers, employees and shoppers for efforts to keep communities safe during the COVID-19 pandemic.
NRF NXT 2020
5 key takeaways from NRF NXT ALL ACCESS
Ideas and insights to consider for success in 2020 for both in-person and online retailers amid the global pandemic.
Job opportunities for workers displaced by COVID-19
A listing of retail and other companies hiring due to coronavirus demand.
Shopping amid coronavirus

Stories around retail industry insights, trends and transformation.
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Retail imports to see lowest annual total in four years
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Retail imports are expected to see their lowest total in four years as the impact of the coronavirus pandemic continues.
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Through the retail lens: Commitment to community and employees
Lyn36 convenience store
Small business owner Lonnie McQuirter on his convenience store’s local impact.
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COVID-19’s impact on store traffic
Store traffic during Covid
Altered shopping patterns increase the need for retailer transparency during Covid-19.
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Wayfair rides strong growth in spending on home goods
Ecommerce shopping
A look at the top ecommerce retailers from NRF’s 2020 Hot Retailers list.
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Coronavirus leads to more use of contactless credit cards and mobile payments despite cost and security concerns
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With consumers worried about touching surfaces during the pandemic, use of no-touch payments has increased.
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Facilitating contactless customer service at restaurants
Contactless payments and menus at restaurants using QR Codes.
In-house diners can order and pay directly from their mobile devices.
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2020 Hot 100 Retailers
NRF 2020 Hot 100 Retailers
Investments in digital, ecommerce and omnichannel paid off for retailers.
Read more
Restaurants embrace social distancing
Social distancing at restaurants
Keeping customers safe with fun and elegance.
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Walmart employee at fulfillment center
Retailers hiring during COVID-19

Crucial merchants like grocery chains, discount and drug stores are in need of additional staff and have expanded opportunities for employment — creating an economic opportunity for displaced workers and those seeking jobs in a time of uncertainty.


Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
How online pharmacy Capsule gained momentum during the pandemic
Capsule pharmacy grows during pandemic
Retail Gets Real episode 180: Founder and CEO Eric Kinariwala shares how the company reworked the pharmacy model.
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How to effectively communicate a face covering policy
Mask policies and enforcement in retail
Retail Gets Real episode 179: Bill Knapp of SKDKnickerbocker shares research-backed message on masks.
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MahoganyBooks on the pandemic and racial justice
Ramunda, Derrick and Mahagony Young of MahoganyBooks
Retail Gets Real episode 178: Growing a business around Black literature amid a movement for racial justice.
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Nextdoor CEO Sarah Friar on connecting with neighbors
Coffee food truck with staff
Retail Gets Real episode 177: Sarah Friar, CEO of Nextdoor, discusses how businesses can tap into local communities.
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How social values are impacting consumer behavior
Man wearing a mask in crowd of protesters
Retail Gets Real episode 176: GfK's Rachel Bonsignore shares how customers respond to companies that take a stand.
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