Thanksgiving weekend shopping

A record 186.9 million people are planning to shop from Thanksgiving Day through Cyber Monday this year.

See the latest data

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Winter holiday spending insights

Retail sales bounced back in October

The CNBC/NRF Retail Monitor, powered by Affinity Solutions, shows ‘continued momentum’ going into the holiday season.

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Speak out against tariffs

Tell Congress about the impact of increased costs and uncertainty from tariffs today.

Latest from NRF

Retailers are watching as the Supreme Court takes up tariffs
Tariffs create uncertainty. Extending WOTC creates stability.
Beyond retail: The hidden reach of reverse logistics
Retail's Big Show  2025

NRF 2026: Retail's Big Show

January 11-13, 2026
Jacob K. Javits Convention Center | NYC

Retail’s Big Show is the industry’s number one resource for staying informed and ahead of where consumers are going.

Mainstreet

NRF Small Retail Business Hub

Explore quick insights and practical tools tailored especially for busy, time-stretched small retail businesses.

NRF Events

NRF Rev
NRF 2026: Retail's Big Show
NRF PROTECT
Georgetown University

NRF Business of Retail Initiative at Georgetown University

Georgetown University's McDonough School of Business partners with NRF to advance the field of retail studies through research insights, innovation and impact.

Retail Gets Real Podcast

Tune in for unfiltered, insightful conversations with the industry’s most interesting people and hear NRF's latest episode on the growth of health and wellness.

The Visionary 2026

The National Retail Federation has named Abercrombie & Fitch Co. CEO Fran Horowitz as the Visionary 2026. Horowitz will receive The Visionary award at the 11th annual NRF Foundation Honors on January 11, 2026, in New York City.

Abercrombie & Fitch Co. CEO Fran Horowitz.

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