Online shopping

2021 Retail Sales Forecast

Retail sales are expected to grow between 6.5 percent and 8.2 percent to more than $4.33 trillion as more individuals get vaccinated.

Winter Storm Relief

Winter storms have left more than a million people across the country without power, heat and in some cases, safe water.

Support the Red Cross

No on the PRO Act
Congress is considering the Protecting the Right to Organize (PRO) Act, aka the ‘worst bill in Congress.’
main street
Retailers ready to help vaccine efforts
The capabilities and sheer size of the retail industry make it uniquely qualified to help.

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Map of United States
Coronavirus Retail Restrictions by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.

NRF Foundation COVID-19 training
The NRF Foundation launched two new credentials in its RISE Up program in response to the coronavirus pandemic.
COVID-19 training
NRF Foundation All Access

Learn more about what influences consumer behavior, how COVID-19 impacts shopping and what trends can we expect in the months ahead.


News from the blog

Giving leaders room to grow
Best Buy
Retail Gets Real episode 209: Best Buy’s commitment to equal representation across the company.
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Hella Cocktail Co. leans into values to grow
hella cocktail co
Retail Gets Real episode 208: Co-founder and CEO Jomaree Pinkard on meeting customers where they are.
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Network security relies on careful scrutiny
Why retailers need a “zero trust” mindset with third-party providers.
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Making sun care inclusive for all
Unsun spf
Unsun Cosmetics founder Katonya Breaux’s journey began with education.
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How COVID-19 is changing Valentine’s Day this year
Retail Gets Real episode 206: Consumers keep celebrations close to home.
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The ‘worst bill in Congress’ is back
The PRO Act is bad for businesses and worse for workers while pandemic hardships continue.
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The company helping major retailers become major re-sellers
Andy Ruben
Trove Founder and CEO Andy Ruben on the sustainability system that brings consumers back.
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3 ways COVID-19 is changing Valentine’s Day plans this year
Valentine's at home
Consumers still plan to celebrate, but love is different in the bubble.
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How Farmgirl Flowers flourished during a challenging year
Retail Gets Real episode 205: CEO Christina Stembel on building a business from the ground up.
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Top learnings from NRF 2021: Retail’s Big Show – Chapter One
Shopping during pandemic
Retail leaders provided tactical tips and strategy on advancing the industry in the era of COVID-19.
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NRF Announces Six New Additions to Board of Directors
The National Retail Federation today announced the addition of six members to its Board of Directors.
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How influencer marketing helps brands build authenticity
Influencers on social media
NRF 2021 – Chapter 1: Insights from businesses with influencers at the core of their strategy.
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Current COVID-19 resources

Coronavirus Resources for Retailers
Resources and information for retailers on the COVID-19 pandemic.
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NRF Statement on Senate Passage of $1.9 Trillion COVID-19 Relief Bill
NRF issued a statement from President and CEO Matthew Shay on COVID-19 relief.
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NRF Encourages Customers to Continue Wearing Masks in Stores Nationwide
NRF released a statement in response to several states lifting mask mandates.
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2021 Could See Record Retail Sales Growth but Economy Hinges on COVID-19
Economic indicators point toward record retail sales in 2021, but COVID-19 remains a key challenge.
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NRF Encourages Congress to Move Quickly to Enact Bipartisan Relief Legislation
NRF issued a statement from President and CEO Matthew Shay on COVID-19 relief.
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NRF and retail leaders to White House COVID-19 Task Force: ‘Let us help!’
Our nation’s retailers and the business community are ready, willing and able to help end this current crisis.
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NRF Calls on Congress to Move Quickly with COVID-19 Relief
NRF issued a statement from President and CEO Matthew Shay on COVID-19 relief.
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NRF Issues Statement about President Biden’s “100 Days Masking Challenge”
NRF responds to President Biden’s executive order.
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NRF Welcomes Necessary Aid as Biden Unveils Stimulus Plan
NRF responds to President-elect Biden’s plan to combat the coronavirus and stimulate the nation’s economy.
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Retail resiliency in 2020 and beyond
The retail industry proved its resiliency in 2020 and kept America moving forward.
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Latest stimulus will help continue recovery from pandemic
Economic challenges from the pandemic will continue in 2021, but the recently signed stimulus bill will help.
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