National Retail Federation

School bus

Back-to-class shopping has begun

As of early July, more than half (55%) of back-to-school and college shoppers have already begun buying items for the upcoming school year.

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Back to school
NRF 2024 Back-to-Class Webinar

July 23, 2024, 1:00 PM Eastern Time
Join NRF's Chief Economist, Jack Kleinhenz and Vice President of Industry and Consumer Insights, Katherine Cullen as they discuss the latest data on consumers' shopping and spending plans for the upcoming 2024 back-to-school season.

Moderate retail sales growth in June

Retail sales showed moderate growth in June amid a still-solid economy and near-zero inflation for retail goods, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions.


NRF President and CEO Matthew Shay joins CNBC to discuss the state of the consumer, consumer spending, tariffs and more.

NRF President and CEO Matthew Shay on June Retail Sales
NRF Center for Retail Insights
NRF Retail Monitor Plus

The NRF Retail Monitor Plus is NRF’s latest offering from the Center for Retail & Consumer Insights, leveraging innovative and powerful new purchase data to help guide and inform our members through the ever-changing retail landscape. 

NRF Nexus 2024

July 15-17, 2024
Terranea Resort | Rancho Palos Verdes, CA

NRF Nexus is where retail technology, marketing and digital leaders build impactful connections and big ideas around the future consumer.

Terranea Resort
Focus on advancing growth amid discussions on tax reform

Despite a slowdown in GDP growth from 3.4% in Q4 2023 to 1.4% in Q1 2024, the economy continues to show signs of stability, writes NRF President and CEO Matthew Shay. 


See highlights from NRF's retail loss prevention, digital fraud, cybersecurity and enterprise risk event in Long Beach, California.

Retail Circularity: An Action Guide for Retailers

NRF and Deloitte collaborated to develop a guide that provides an industry-wide perspective on emerging circular business models.

circular economy icons
5 takeaways from NRF’s inaugural Big Show Asia Pacific

NRF’s first-ever Retail’s Big Show Asia Pacific convened 7,000 business leaders from 52 countries and nearly 300 technology providers.

NRF President and CEO Matthew Shay at Big Show APAC 2024.
American Privacy Rights Act

Congress is considering the APRA, sweeping privacy legislation that could leave Main Street businesses vulnerable to lawsuits from greedy trial lawyers.

Customer paying for goods with a credit card.
small business displaying USA flag
Retail supports more than 1 in 4 American jobs

Explore the new report, The Economic Contribution of the U.S. Retail Industry, compiled by PwC, to see a view of the retail industry by the numbers, including employment, number of retail establishments, labor income and impact on GDP across the country and in your state. 

Individuals working in retail.

Latest from NRF

Learn the truth about the Credit Card Competition Act
Shopper paying with a credit card.
Every time a card is swiped, a Wall Street bank profits off small businesses and consumers.
Read more
Hot topics and highlights from NRF’s Big Show Asia Pacific 2024
Martine Reardon speaks at Big Show APAC 2024.
Retail Gets Real episode 355: NRF’s Martine Reardon on the inaugural event and what’s ahead for next year.
Read more
Census Retail Sales Data for June Shows Modest Gains
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U.S. Census Bureau data shows modest retail sales gains in June despite uneven spending in recent months.
Read more
CNBC/NRF Retail Monitor Reports Moderate Retail Sales Growth in June
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Retail sales showed moderate growth in June amid a still-solid economy and near-zero inflation for retail goods.
Read more
Focus on advancing growth amid discussions on tax reform
At a critical economic moment, let’s not undermine a fragile recovery by raising the corporate tax rate.
Read more
Laying the foundation for modern resale with ThredUp
A woman shopping.
Retail Gets Real episode 354: ThredUp co-founder and CEO James Reinhart on the outlook for the secondhand industry.
Read more
Monthly Economic Review: July 2024
A woman shopping.
Tom Petty Was Right: Waiting is the Hardest Part
Read more
Economy is in ‘Critical Moment’ But Fed Has Time to Wait on Interest Rates
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As inflation continues to ease and the Fed ponders when to lower interest rates, the nation is in a "critical moment."
Read more
How customer-facing AI will energize retail’s future
Kate Ancketill speaking at Retail's Big Show.
Retail Gets Real episode 353: Futurist Kate Ancketill shares insights on empathic AI and its potential impact on retail.
Read more
Census Retail Sales Data for May Shows a ‘Reasonably Healthy Consumer’
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Data released by the U.S. Census Bureau shows retail sales grew again in May and helped drive a still-expanding economy.
Read more
DE&I as a state of success — not a checkbox
Mecca Mitchell at the 2024 NRF Foundation Honors.
Retail Gets Real episode 352: Burlington Stores’s Mecca Mitchell on the power of leading with passion and authenticity.
Read more
The real story about retailers and price increases
A woman shopping.
Retailers price goods in relation to fluctuating expenses and inventory levels.
Read more
Arc’teryx store exterior
How Arc’teryx is reaching new heights while staying loyal to its core customers

CEO Stuart Haselden talks about transformation, authenticity and leadership.

Ken’s Krew coaches
Ken’s Krew utilizes the NRF Foundation RISE Up program to help people secure employment

Melissa Tkacs-Soli, Connecticut vocational coordinator for Ken’s Krew, has helped over 50 people receive their RISE Up certificate, utilizing the RISE Up program in the nonprofit’s training courses.

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