NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.
We stand up for the industry
We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.
Learn how we champion the people and policies that fuel success for retailers.
Upcoming events
NRF 2021: Retail’s Big Show – Chapter One
A virtual event to be held January 12-14, 19 and 21-22, featuring robust content combined with a digital expo.
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NRFtech 2021
NRFtech is an exclusive gathering curated by and for senior executives charged with driving innovation.
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NRF 2021: Retail’s Big Show – Chapter Two
Where industry leaders exchange visionary ideas, build partnerships and experience the newest technology.
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The latest
L'Oréal virtual makeup innovation during the age of Zoom meetings
L'Oréal breaks into the augmented reality world of virtual makeup.
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Retail in 2021: What will endure and what’s going to change?
11 trends that will shape the next 12 months.
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Helping retailers accelerate innovation – and cut costs – during the pandemic
Retail Gets Real episode 197: How retailers use AWS to compete and engage.
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NRF member spotlight: Lidl
How Lidl's implementing solutions to protect employees, prioritize customers and give back to communities.
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The Home Depot’s commitment to sustainability
4 questions for NRF 2021 – Chapter 1 speaker Ron Jarvis.
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5 technologies that have seen a COVID-19 resurgence
QR codes, AR and contactless payments all offer safe shopping experiences.
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1-800-Flowers offers new ways to observe the holidays
Retail Gets Real episode 196: Ideas for celebrating Thanksgiving miles apart.
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Through the retail lens: Holiday 2020 and the shopper mindset
Consumer psychologist Erica Carranza on delivering certainty in the customer experience.
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6 ways retailers are making holiday shopping safe, merry and bright
From reservations to expanded promotions, retailers continue to meet customers’ needs.
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Innovation and the future of retail
4 questions for NRF 2021 – Chapter 1 speaker Kate Ancketill on the futute of retail.
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Sonic Drive-In on COVID-19’s effects on supply chain and consumer demand
Sonic proves that sales growth can happen during a pandemic.
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Veggie Grill builds a vegan empire
Retail Gets Real episode 195: Healthy, affordable and convenient food.
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Current Covid-19 resources
NRF chief economist says pandemic made this year's holiday forecast the most challenging ever
The pandemic has presented unique circumstances for the nation's economy, making forecasting more difficult than ever.
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NRF encouraged by bipartisan stimulus package conversations
We are encouraged by news of bipartisan discussions about meaningful and comprehensive stimulus measures.
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New York retailer asks Congress to approve Pandemic Risk Insurance Act
A New York retailer testifying for NRF asked Congress to help businesses obtain insurance against pandemics.
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NRF Files Public Records Request in Response to New Mexico Retail Restrictions
NRF Files Public Records Request in Response to CA Mall Closures
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Imports set new 'peak season' record as retailers prepare for holidays
Imports saw their busiest “peak season” ever as retailers replenished inventories and stocked up for the 2020 holidays.
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Retail sales growth 'points to the resiliency of consumers'
Retail sales have largely recovered from the pandemic heading into the holiday season but growing cases are a threat.
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New NRF Foundation credential provides tactics to mitigate customer conflict
Trainings help retail workers work safely and keep the economy open.
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Retail sales growth speeds up as September marks fourth month of gains
A strong rebound in apparel led a continuing V-shaped recovery as retail sales growth accelerated in September.
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Retailers say White House and Congress cannot wait on new pandemic recovery legislation
NRF expressed concern over President Trump’s decision to stop negotiating with Congress over pandemic relief.
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6 key takeaways from NRF PROTECT ALL ACCESS
Potential vulnerabilities and how to mitigate them.
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Leading during ‘ugly caterpillar’ times
How leaders are working with their teams to successfully work from home.
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August retail sales grow as pandemic recovery continues
Retail sales continued to recover from the coronavirus pandemic in August, showing both montly and annual gains.
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Latest retail news from NRF SmartBrief
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