State of Retail and the Consumer 2021

An exclusive event on how consumer values are driving retailers to appeal to post-pandemic shoppers.

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Matt MSNBC interview
NRF President and CEO Matthew Shay discusses the new CDC mask guidance and what it means for retailers.
National Urban League
A discussion on the critical work being done to address racial disparities.
National Urban League
Converge branded call out
The virtual event of the summer
Join experts, thinkers and disruptors across all facets of the retail industry for an unparalleled opportunity to grow your knowledge.

News from the blog

Introducing NRF Retail Converge
Virtual show
NRF’s new virtual event offers the depth of a workshop within the breadth of a conference.
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Celebrating small business in a big way at the Retail Advocates Town Hall
Small retailers
Small business owners met with members of Congress to tell retail’s story.
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Levi’s focuses on digital
Retail Gets Real episode 219: Levi Strauss Americas President Marc Rosen on the company’s lasting impact and goals.
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Retailers help advance President Biden’s vaccination goal
Target, Krispy Kreme, The Vitamin Shoppe and more are offering incentives to vaccinated people.
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Rethinking retail technology leadership
Retail technology
Four speakers to help you level up your IT leadership skills at NRF Retail Converge.
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How Nordstrom and The Home Depot take advantage of livestreaming’s potential
Livestream shopping
Live streaming adds another level of customer engagement and community building.
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Hasbro feels the force of Disney+ Star Wars collection
Hasbro Star Wars
Hot releases like Baby Yoda have driven revenue growth.
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Veteran-owned Teak & Twine makes the giftboxes you wish you got
Teak & Twine
Retail Gets Real episode 218: How military experience led to resilience as a business owner.
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Celebrating the resilience and innovation of small retailers
Small businesses
Mission-driven small businesses lead by example.
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3 veteran-owned businesses you should know
Shop small
Following a passion for creating delicious food and drinks brought success to these small businesses.
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Addressing “the new normal” in LP and security
Loss prevention
Experts at NRF Retail Converge will tackle a number of issues that have arisen in light of COVID-19.
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4 ways the PRO Act hurts small businesses
Small businesses
Small business owners weigh in on the bill’s impact.
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Watching on demand
NRF On Demand
Exclusive to NRF members, NRF On Demand lets you unlock year-round content and education that features industry experts.
Coronavirus Retail Restrictions by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.

Map of United States
NRF Foundation All Access

Amid the pandemic, grocery stores have been leading the way on innovation. Albertsons Chief Diversity Officer Jonathan Mayes discusses the fast pace of change and the continued work around equity.

NRF Foundation COVID-19 training
The NRF Foundation launched two new credentials in its RISE Up program in response to the coronavirus pandemic.
COVID-19 training

Current COVID-19 resources

Coronavirus Resources for Retailers
Resources and information for retailers on the COVID-19 pandemic.
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April Retail Sales Hold Mostly Steady from March and Show ‘Off the Chart’ Gains Over 2020 Shutdowns
Retail sales were virtually unchanged from a month before and grew dramatically year-over-year in April.
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Retailers help advance President Biden’s vaccination goal
Target, Krispy Kreme, The Vitamin Shoppe and more are offering incentives to vaccinated people.
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Retail Cargo Imports Set New Record as Economy Recovers
Retail cargo imports hit a new record this spring and the first half of 2021 is expected to be a third higher than 2020.
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With ‘Feel-Better Situation’ for Consumers, Economy Could See Fastest Growth Since 1980s
With more businesses reopening and rehiring employees, the economy could see its fastest growth in three decades.
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March Retail Sales See Strong Rebound Amid Increased Vaccination and Government Stimulus
Retail sales rebounded March as government checks fattened bank accounts and more vaccination let consumers get out.
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One Year Later, Economy 'Has Come a Long Way'
The economy has made dramatic progress since the pandemic hit a year ago, NRF Chief Economist Jack Kleinhenz says.
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NRF Says Extension of Paycheck Protection Program Vital to Small Businesses
NRF issued a statement following the Senate's approval to extend the Paycheck Protection Program. 
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February Retail Sales Show Strong Year-Over-Year Growth as Vaccine and Stimulus Provide a Boost
Retail sales gained considerable year-over-year traction in February despite a monthly slowdown from January.
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Retailers Express Concern About OSHA Emergency Regulation
NRF expressed concern about a possible OSHA emergency temporary standard regulation regarding COVID-19.
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CVS rolls out vaccine distribution to its communities across the country
The pharmacy giant is bringing a COVID-19 vaccine near you.
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NRF Statement on Senate Passage of $1.9 Trillion COVID-19 Relief Bill
NRF issued a statement from President and CEO Matthew Shay on COVID-19 relief.
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