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What retailers need to know about the COVID-19 pandemic

Retail jobs from coronavirus demand

While many retailers have been forced to make cuts to their workforce due to temporary or permanent closure caused by the COVID-19 pandemic, other retail companies are hiring thousands of workers to meet increased consumer demand. Find opportunities.

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Coronavirus update
Resources for Retailers

NRF is closely monitoring the situation around COVID-19, coordinating with government agencies, health experts and retailers as the situation continues to evolve.

Matthew Shay appearing on MSNBC

The impact of the COVID-19 pandemic on retail

NRF President and CEO Matthew Shay joined MSNBC's Stephanie Ruhle on April 1 to talk about what's next for retail during the COVID-19 pandemic.

Photos of LVHM factory
6 ways retail is helping communities during COVID-19 

While many businesses are closed to maintain social distancing and protect public health during COVID-19, retailers are stepping up to assist the communities they serve, ensuring people are healthy, safe and receiving the products and services they need.


We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Photo of U.S. Capitol Building
Coronavirus stimulus explained
The CARES Act will bring billions to cash-strapped businesses. What’s in it for retailers and what do retailers need to do to obtain the assistance that has been provided?

Stories around retail industry insights, trends and transformation.
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Collaborating through crisis
Neiman Marcus JoAnn Fabric collaboration
Retailers are joining forces to help their communities and each other.
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Retailers pivot with technology as they respond to COVID-19
Designated parking for online pickup at store
Businesses are moving quickly and innovating to continue to serve their customers.
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The status of subscription boxes
Child and and father play with Panda Crate
Where do they fit as consumers rethink priorities?
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COVID-19 upends how we shop
Woman wearing gloves pushes shopping cart
Retailers must adjust where, when and how they sell products right now.
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Peet’s fuels “Extreme Makeover”
Peet's serving coffee on HGTV
The coffee brand teamed up with the rebooted TV series to fuel volunteers.
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How small retailers are adapting to COVID-19
Amuse storefront
Small businesses are finding ways to connect with their customers.
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A runway to Amazon
Heidi Klum and Tim Gun in Making the Cut
Heidi Klum and Tim Gunn reunite to find the next global fashion brand.
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Walmart employee at fulfillment center
Retailers hiring during COVID-19

Crucial merchants like grocery chains, discount and drug stores are in need of additional staff and have expanded opportunities for employment — creating an economic opportunity for displaced workers and those seeking jobs in a time of uncertainty.


Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
How Pinterest aids in shopping and discovery
Sarah Rand, Amy Vener and Kris Stewart record a podcast
Retail Gets Real episode 163: Amy Vener, the head of retail strategy at Pinterest, on Pinterest's value for retail.
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How Cotopaxi creates superfans through sustainability
Two hikers wearing Cotopaxi gear
Retail Gets Real episode 162: Manifesting mission through products and business practices.
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Ensuring retail jobs are good jobs
Zeynep Ton, MIT Sloan School of Management with Ellen Davis
Retail Gets Real episode 161: Author Zeynep Ton on how to follow the playbook of some of the best retail companies.
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How Sephora evolves the in-store experience
Photo of Sephora store interactive display
Retail Gets Real episode 160: Alison Hahn, Sephora’s SVP of Merchandising for Color and Fragrance, talks disruption.
Read more
How data drives decisions at TechStyle
Laura Joukovski, TechStyle, records a podcast
Retail Gets Real episode 158: Laura Joukovski, president of global fashion brands, on the brand’s unique approach.
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