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Speak Up and Stay Open

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Retail Leadership Series Summer Highlights
CEOs from the retail industry’s most iconic brands share insights about leading and persevering through times of crisis and how retailers will move forward.
Map of United States
Coronavirus Retail Regulations by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.


We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

NRF 2020 Hot 100 Retailers
2020 Hot 100 Retailers

Investments in digital, ecommerce and omnichannel marketing pay off for these hot retailers of 2020.


Lockie Andrews of UntuckIt speaking at NRF NXT 2019
NRF On Demand: NRF NXT
Watch some of the top-rated sessions from NRF NXT 2020 for insights into the latest trends in data, analytics and tech.

Upcoming virtual events

NRF Retail Leadership Series
A virtual event series featuring conversations with retail's top CEOs about leadership and the future of retail.
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Experience virtual sessions and an expo dedicated for the retail loss prevention and cyber risk communities.
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NRF 2021: Retail's Big Show
A virtual event to be held January 12-14, 19 and 21-22, featuring robust content combined with a digital expo.
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Box of crayons at school for kids
Back to School

See how American families will shop for clothing, supplies and other items for the next school year amid uncertainties from the global pandemic.

Coronavirus Resource Center
COVID-19 Resources for Retailers

Daily updates, resources and information for retailers on the ongoing coronavirus response.

How wayfinding technology could reduce time in stores and COVID risk

Innovative retailers adapt to shifting consumer preferences.

Wayfinding apps for retail stores
Thank you, retailers
NRF has launched a campaign to recognize retailers, employees and shoppers for efforts to keep communities safe during the COVID-19 pandemic.
5 startups led by women showcase tech for retail resiliency
Discussing the intersection of retail and technology and helping companies keep pace with consumer demand while operating safely.
Artificial intelligence

Stories around retail industry insights, trends and transformation.
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A grocery store focused on organics, nutrition and education
Raley's O-N-E Market
Concept to Watch: Raley’s O-N-E Market also offers tours, classes and nutrition counseling.
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Burlington banks on in-store shopping
Burlington Coat Factory
Soft goods retailers are still coming out on top in a highly ecommerce-driven world.
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Retail imports to see lowest annual total in four years
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Retail imports are expected to see their lowest total in four years as the impact of the coronavirus pandemic continues.
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Through the retail lens: Commitment to community and employees
Lyn36 convenience store
Small business owner Lonnie McQuirter on his convenience store’s local impact.
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COVID-19’s impact on store traffic
Store traffic during Covid
Altered shopping patterns increase the need for retailer transparency during Covid-19.
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Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
Back-to-school shopping 2020
Back to school shopping 2020 amid Covid
Retail Gets Real episode 181: Katherine Cullen, head of NRF's Consumer Research team, talks about shopping for students.
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How online pharmacy Capsule gained momentum during the pandemic
Capsule pharmacy grows during pandemic
Retail Gets Real episode 180: Founder and CEO Eric Kinariwala shares how the company reworked the pharmacy model.
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How to effectively communicate a face covering policy
Mask policies and enforcement in retail
Retail Gets Real episode 179: Bill Knapp of SKDKnickerbocker shares research-backed message on masks.
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MahoganyBooks on the pandemic and racial justice
Ramunda, Derrick and Mahagony Young of MahoganyBooks
Retail Gets Real episode 178: Growing a business around Black literature amid a movement for racial justice.
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Nextdoor CEO Sarah Friar on connecting with neighbors
Coffee food truck with staff
Retail Gets Real episode 177: Sarah Friar, CEO of Nextdoor, discusses how businesses can tap into local communities.
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