Ralph Lauren storefront

Ralph Lauren Corporation’s President and CEO

Patrice Louvet, the next guest in the NRF Retail Leadership Series, will discuss his predictions for retail in 2021.

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Matt Shay on Fox Business for Cyber Monday 2020
NRF on holiday sales increase

NRF CEO and President Matthew Shay joined Fox Business to talk about how a holiday sales increase reflects the consumer environment amid Covid-19.

Leading through crisis
Join 66th Secretary of State and national security advisor, Dr. Condoleezza Rice, in a candid conversation as she discusses her faith in America's core values constituting the foundational strength of foreign policy, socioeconomics, education and the empowerment of women.
Condoleezza Rice headshot
Holiday shopping during Covid
Holiday forecast 2020

Holiday sales during November and December are forecast to increase between 3.6 and 5.2 percent.


We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Holiday season 2020

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas.

Holiday 2020 supply chain
Map of United States
Coronavirus Retail Restrictions by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers.

NRF Foundation COVID-19 training
The NRF Foundation launched two new credentials in its RISE Up program in response to the coronavirus pandemic.
COVID-19 training
NRF Foundation All Access

This week on NRF Foundation All Access, Macy's Chairman and CEO and NRF Foundation Board Chair Jeff Gennette joined NRF Foundation Executive Director and Retail Gets Real Host Bill Thorne for a conversation about the opportunities in the industry.


Upcoming events

NRF Retail Leadership Series
A virtual event series featuring conversations with retail's top CEOs about leadership and the future of retail.
Read more
NRF 2021: Retail’s Big Show – Chapter One
A virtual event to be held January 12-14, 19 and 21-22, featuring robust content combined with a digital expo.
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NRF 2021: Retail’s Big Show – Chapter Two
Where industry leaders exchange visionary ideas, build partnerships and experience the newest technology.
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Retail's Loss Prevention, Digital Fraud and Cyber Risk Event held June 14-16, 2021 in Grapevine, TX.
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The latest

5 technologies that have seen a COVID-19 resurgence
QR codes
QR codes, AR and contactless payments all offer safe shopping experiences.
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1-800-Flowers offers new ways to observe the holidays
Thanksgiving zoom calls
Retail Gets Real episode 196: Ideas for celebrating Thanksgiving miles apart.
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Through the retail lens: Holiday 2020 and the shopper mindset
Holiday shopping
Consumer psychologist Erica Carranza on delivering certainty in the customer experience.
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6 ways retailers are making holiday shopping safe, merry and bright
retail shopping 2020
From reservations to expanded promotions, retailers continue to meet customers’ needs.
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Innovation and the future of retail
4 questions for NRF 2021 – Chapter 1 speaker Kate Ancketill on the futute of retail.
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Sonic Drive-In on COVID-19’s effects on supply chain and consumer demand
Sonic proves that sales growth can happen during a pandemic.
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Veggie Grill builds a vegan empire
Veggie Grill
Retail Gets Real episode 195: Healthy, affordable and convenient food.
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How malls are remaking the holiday experience
Shopping mall during Christmas
Tech-enabled traditions keep consumers celebrating safely.
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Reimagining Macy’s Thanksgiving Day Parade
Macy's Thanksgiving Day Parade
Executive producer Susan Tercero on keeping the event festive and safe.
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Shop Telemundo brings commerce to viewers
Shop online
The interactive experience includes ShoppableTV.
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Kroger vows to end hunger and food waste by 2025
Community food bank
Retail Gets Real episode 194: How Kroger is working to end food waste
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Through the retail lens: The curbside customer experience
Curbside pickup
Retail strategist Ron Lutz on engaging consumers how they’re shopping now.
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Current Covid-19 resources

NRF expects holiday sales will grow between 3.6 and 5.2 percent
NRF expects holiday sales will increase to between $755.3 billion and $766.7 billion.
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New York retailer asks Congress to approve Pandemic Risk Insurance Act
A New York retailer testifying for NRF asked Congress to help businesses obtain insurance against pandemics.
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NRF Files Public Records Request in Response to New Mexico Retail Restrictions
NRF Files Public Records Request in Response to CA Mall Closures
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Imports set new 'peak season' record as retailers prepare for holidays
Imports saw their busiest “peak season” ever as retailers replenished inventories and stocked up for the 2020 holidays.
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Retail sales growth 'points to the resiliency of consumers'
Retail sales have largely recovered from the pandemic heading into the holiday season but growing cases are a threat.
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New NRF Foundation credential provides tactics to mitigate customer conflict
Trainings help retail workers work safely and keep the economy open.
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Retail sales growth speeds up as September marks fourth month of gains
A strong rebound in apparel led a continuing V-shaped recovery as retail sales growth accelerated in September.
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Retailers say White House and Congress cannot wait on new pandemic recovery legislation
NRF expressed concern over President Trump’s decision to stop negotiating with Congress over pandemic relief.
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6 key takeaways from NRF PROTECT ALL ACCESS
Potential vulnerabilities and how to mitigate them.
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Leading during ‘ugly caterpillar’ times
How leaders are working with their teams to successfully work from home.
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August retail sales grow as pandemic recovery continues
Retail sales continued to recover from the coronavirus pandemic in August, showing both montly and annual gains.
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COVID-19 takes its toll on toys
Movie delays create merchandising challenges for toy retailers.
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