Winter Storm Relief
Winter storms have left more than a million people across the country without power, heat and in some cases, safe water.
NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.
News from the blog
Giving leaders room to grow
Retail Gets Real episode 209: Best Buy’s commitment to equal representation across the company.
Read more
Hella Cocktail Co. leans into values to grow
Retail Gets Real episode 208: Co-founder and CEO Jomaree Pinkard on meeting customers where they are.
Read more
Network security relies on careful scrutiny
Why retailers need a “zero trust” mindset with third-party providers.
Read more
Making sun care inclusive for all
Unsun Cosmetics founder Katonya Breaux’s journey began with education.
Read more
How COVID-19 is changing Valentine’s Day this year
Retail Gets Real episode 206: Consumers keep celebrations close to home.
Read more
The ‘worst bill in Congress’ is back
The PRO Act is bad for businesses and worse for workers while pandemic hardships continue.
Read more
The company helping major retailers become major re-sellers
Trove Founder and CEO Andy Ruben on the sustainability system that brings consumers back.
Read more
3 ways COVID-19 is changing Valentine’s Day plans this year
Consumers still plan to celebrate, but love is different in the bubble.
Read more
How Farmgirl Flowers flourished during a challenging year
Retail Gets Real episode 205: CEO Christina Stembel on building a business from the ground up.
Read more
Top learnings from NRF 2021: Retail’s Big Show – Chapter One
Retail leaders provided tactical tips and strategy on advancing the industry in the era of COVID-19.
Read more
NRF Announces Six New Additions to Board of Directors
The National Retail Federation today announced the addition of six members to its Board of Directors.
Read more
How influencer marketing helps brands build authenticity
NRF 2021 – Chapter 1: Insights from businesses with influencers at the core of their strategy.
Read more
Current COVID-19 resources
Coronavirus Resources for Retailers
Resources and information for retailers on the COVID-19 pandemic.
Read more
2021 Could See Record Retail Sales Growth but Economy Still Hinges on Coronavirus
Economic indicators point toward record retail sales in 2021, but the coronavirus remains the key challenge.
Read more
NRF Encourages Congress to Move Quickly to Enact Bipartisan Relief Legislation
NRF issued a statement from President and CEO Matthew Shay on COVID-19 relief.
Read more
NRF and retail leaders to White House COVID-19 Task Force: ‘Let us help!’
Our nation’s retailers and the business community are ready, willing and able to help end this current crisis.
Read more
NRF Calls on Congress to Move Quickly with COVID-19 Relief
NRF issued a statement from President and CEO Matthew Shay on COVID-19 relief.
Read more
NRF Issues Statement about President Biden’s “100 Days Masking Challenge”
NRF responds to President Biden’s executive order.
Read more
NRF Welcomes Necessary Aid as Biden Unveils Stimulus Plan
NRF responds to President-elect Biden’s plan to combat the coronavirus and stimulate the nation’s economy.
Read more
Retail resiliency in 2020 and beyond
The retail industry proved its resiliency in 2020 and kept America moving forward.
Read more
Retail’s role in COVID-19 vaccinations
Retailers including Walmart, Walgreens and Kroger are rising to the challenge.
Read more
Latest stimulus will help continue recovery from pandemic
Economic challenges from the pandemic will continue in 2021, but the recently signed stimulus bill will help.
Read more
Retailers Welcome Passage of Bipartisan Fiscal Stimulus Deal
NRF's response to the Congressional passage of the Emergency Coronavirus Relief Act of 2020.
Read more
NRF and industry groups challenge Cal/OSHA rulemaking
The health of employees and customers during the coronavirus pandemic is retailers’ top priority.
Read more
SmartBrief newsletters
Want to be the first to know about the latest retail news? Choose from five curated editions and subscribe for free.
Latest retail news from NRF SmartBrief
March 2, 2021
March 2, 2021
March 2, 2021
March 2, 2021
March 2, 2021
March 2, 2021