National Retail Federation

NRF State of Retail & the Consumer 2024

2024 Retail Sales Forecast

NRF forecasts retail sales will increase in 2024 between 2.5% and 3.5% to between $5.23 trillion and $5.28 trillion. 

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Retail sales grew in March

CNBC/NRF Retail Monitor, powered by Affinity Solutions, shows retail sales grew in March amid wage gains and easing inflation for goods.


Retail Monitor on CNBC

CNBC’s Steve Liesman joins ‘Squawk Box’ to discuss the latest retail data from the CNBC/NRF Retail Monitor, powered by Affinity Solutions. 

CNBC/NRF Retail Monitor Clip on CNBC April 12, 2024
America’s Retail Champions

Now accepting applications!

NRF is searching for passionate small retailers to join us in Washington, D.C., and share their stories with influential policymakers at the Retail Advocates Summit.

America's Retail Champions
small business displaying USA flag
Retail supports more than 1 in 4 American jobs

Explore the new report, The Economic Contribution of the U.S. Retail Industry, compiled by PwC, to see a view of the retail industry by the numbers, including employment, number of retail establishments, labor income and impact on GDP across the country and in your state. 

State of Retail & the Consumer

Watch the event from March 20, 2024

NRF’s State of Retail & the Consumer explored the health of American consumers and the retail industry with leaders including Walmart U.S. President and CEO John Furner, NRF President and CEO Matthew Shay, NRF Chief Economist Jack Kleinhenz, Ph.D., and economic and consumer experts. 

State of Retail and the Consumer 2024

Latest from NRF

Learn the truth about the Credit Card Competition Act
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Every time a card is swiped, a Wall Street bank profits off small businesses and consumers.
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Census Data Shows Retail Sales Grew in March
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Census Bureau data shows March retail sales increased as tax refunds and job growth put more money in shoppers' pockets.
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5 reasons why lower taxes mean better deals for consumers and retailers
Individuals doing taxes.
The Tax Cuts and Jobs Act serves as a catalyst for economic expansion.
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CNBC/NRF Retail Monitor Shows Retail Sales Grew in March
NRF Center for Retail Insights
Retail sales grew at a steady pace in March, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions.
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How Saks OFF 5TH is crafting customer-centric experiences
Saks OFF 5th Spring collection
Retail Gets Real episode 343: President and CEO Rob Brooks talks about creating hyper-personal experiences for shoppers.
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Celebrating women in retail
Levi's Michelle Gass at NRF 2024: Retail's Big Show.
How women are forging the path to success and helping others along the way.
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Economy Remains ‘Sturdy’ Despite Forecast for Slower Growth
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Despite expectations for slower growth of GDP and retail sales, the economy should continue to do well this year.
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Monthly Economic Review: April 2024
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Inside NRF’s Annual Retail Sales Forecast – And the Economy.
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How Reformation sticks to its mission and stays ahead of the pack
Reformation CEO Hali Bornstein speaks at NRF 2024: Retail's Big Show.
CEO Hali Borenstein on making a great product, enabling a fast supply chain and using data-informed manufacturing.
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Highlights from NRF’s 2024 State of Retail & the Consumer
Customers shopping
Insights into the future outlook of the retail industry.
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How CFOs from Levi’s, Rothy’s and Macy’s are shaping business strategy
Retail leaders speaking at NRF 2024: Retail's Big Show
Three of retail’s top CFOs on what makes a “just right” growth leader.
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From Peeps to wreaths: Easter shopping insights with NRF’s Katherine Cullen
Family painting Easter eggs.
Retail Gets Real episode 341: NRF’s head of industry and consumer insights on the ways consumers are celebrating Easter.
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Celebrating Women in Retail

Retail Gets Real episode 342: Retail’s inspiring female leaders on their best career advice, thoughtful approaches to leadership and guiding their teams to success.

Levi's Michelle Gass at NRF 2024: Retail's Big Show.
NRF Foundation Honors 2024

The NRF Foundation Honors took place January 14 in NYC to celebrate industry leaders, award student scholarships and showcase retail as an industry with unlimited opportunity. The event raised more than $3 million to fund the NRF Foundation’s career development programs and resources.

NRF Foundation Honors 2024

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