The National Retail Federation is the world’s largest retail trade association.
Every day, we passionately stand up for the people, policies and ideas that help retail succeed.
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NRF State of Retail & the Consumer
March 18, 2026 | Free Virtual Event
Explore the health of the American consumer and NRF’s annual retail sales forecast.
Latest from NRF
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A look at Retail's Big Show 2026
Watch the highlights from NRF 2026, where attendees heard from the biggest changemakers and experienced the latest innovation in retail.
Retail Advocacy
Advocacy
6 retail policy priorities for 2026
NRF in Washington: A focus on organized retail crime, swipe fees, AI and more
Advocacy
Swipe Fees
NRF helps lead the Merchants Payments Coalition and has fought for fair swipe fees for over two decades.
Advocacy
Tariffs
NRF remains committed to leading the retail industry in critical tariff policy conversations.
Policy Spotlight
NRF is focused on key policy issues including organized retail crime, credit card swipe fees, immigration, tariffs and more.
Action Center
See how you can make your voice heard on the issues most important to retail.
NRF Events
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Mar 3, 2026 - Mar 5, 2026
Free Virtual Event
NRF Retail Law Summit
The NRF Retail Law Summit is a free, annual virtual event designed specifically to tackle the unique legal challenges facing retail organizations.
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Mar 18, 2026
Free Virtual Event
NRF State of Retail & the Consumer
Explore the health of the American consumer and NRF’s annual retail sales forecast.
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Jun 8, 2026 - Jun 10, 2026
Grapevine
Texas
NRF PROTECT
NRF PROTECT is a dedicated global enterprise risk and retail loss event.
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NRF Foundation Honors Raises $2.7 Million to Support Retail Careers
The 11th annual NRF Foundation Honors took place on Sunday, Jan. 11 in New York City to celebrate industry leaders, award student scholarships and highlight the diverse and vibrant talent across retail.
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NRF Business of Retail Initiative at Georgetown University
Georgetown University's McDonough School of Business partners with NRF to advance the field of retail studies through research insights, innovation and impact.
Retail Gets Real Podcast
Tune in for unfiltered, insightful conversations with the industry’s most interesting people and hear NRF's latest episode on the cultural forces shaping tomorrow’s consumer.
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