Children with backpacks running to school


Consumer spending expected to reach $80.7B in 2019

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

NRF NXT 2019

Every NRF retail member company gets one free pass to NRF NXT — a curated event to create collaboration, with many opportunities to make real connections with other retail digital leaders. Registration ends July 19.

Top 100 Retailers

STORES Magazine’s 2019 rankings of the largest retailers in the United States. See who landed in the top spots this year.

Rows of shopping carts

NRF’s podcast: Retail Gets Real

Data privacy and the customer experience
inserting a chip card to pay for groceries
Retail Gets Real episode 127: How retailers must build a relationship based on trust when it comes to customer data.
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Cuyana: Scaling a brand built on ‘fewer, better’
Karla Gallardo, CEO of Cuyana
Retail Gets Real episode 126: What led to Cuyana’s early success and where the business is headed.
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How KiwiCo’s growth is fueled by kids’ creativity
KiwiCo's Sandra Oh Lin records podcast
Retail Gets Real episode 125: CEO and Founder Sandra Oh Lin on KiwiCo’s journey from garage startup to growing brand.
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How thredUP is changing secondhand fashion
Anthony Marino of thredUP recording podcast
Retail Gets Real episode 124: Operational details that are woven into making shopping for used clothing sexy.
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How b8ta is reimagining the retail store model
b8ta store interior in Santa Monica
Retail Gets Real episode 123: How b8ta’s “retail-as-a-service” model fuels discovery in the physical world.
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Rothy’s formula for success
Rothy's shoes hanging on the wall in San Francisco store
Retail Gets Real episode 122: How the shoe retailer attracts fans and where the brand is headed.
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Michelle Gass, CEO of Kohl's
The Visionary 2020

The National Retail Federation has named Michelle Gass, CEO of Kohl’s, as The Visionary 2020 — the first woman to receive this pinnacle award. Gass has driven momentum in the Kohl’s business and fostered a culture of innovation and inspiration. She will be recognized for her impact on retail at the NRF Foundation Honors in January 2020.


Latest from the blog

Small retailers urged to ‘tell it with passion’
Rep Jackie Walorski with Danny Reynolds, owner of Stephenson’s of Elkhart
Small retailers learn the importance of working with Congress.
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Tips for building a data-driven culture
Employees at Zulily offices
Emerging tech brings more than just engineers together at Zulily.
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5 ways the retail risk landscape is evolving
Security camera in store
Infographic: Findings from NRF’s National Retail Security Survey 2019.
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NRF 2019 Expo Hall robot
The robot in the room
More than 3 out of 5 consumers say technology has improved their shopping experience. Learn how today’s shoppers feel about emerging innovations like social shopping, voice assistants and augmented reality.

NRF SmartBrief

Always be the first to know about the latest retail news. Sign up for NRF SmartBrief — a free daily newsletter filled with the day's top retail news and industry information.

Sign up for NRF SmartBrief

NRF speaks out against tariffs

A new study reports American consumers would pay $4.4 billion more each year for apparel and $2.5 billion more for footwear if the administration proceeds with additional tariffs. 


We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Read the latest from STORES Magazine

July 16, 2019
City Furniture updates in-store communication systems
July 16, 2019
Etsy aims to cut carbon emissions in a big way
July 15, 2019
An inside look at streetwear brands Need Supply and Totokaelo
July 15, 2019
French supermarket giant moves forward with IBM blockchain initiative
July 15, 2019
Sense and sensibility
July 10, 2019
Out of step with reality