National Retail Federation

Inflation shopping

Lower inflation now

Providing relief to U.S. businesses, workers and consumers will ease the strain of inflation.

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail thrive.

Shopping online
NRF Nexus
NRF Nexus 2022

Join us in California for NRF Nexus 2022. Where technology, marketing and digital innovators intersect. The new NRF Nexus is for decision-makers in retail and beyond.

2022 Back-to-School Trends

Join NRF’s VP of Research, Mark Mathews and Senior Director for Industry and Consumer Insights, Katherine Cullen, as they discuss expectations for the back-to-school season.

Back to school 2020

Latest from the NRF

Goodlife Clothing follows the data to build an authentic brand
Goodlife Clothing
Retail Gets Real episode 275: Co-CEO Andrew Codispoti on building and expanding an omnichannel business.
Read more
4 investigative interview methods that create a dialogue and solve retail crime cases
Wicklander-Zulawski & Associates, Inc.
NRF PROTECT: Mapping a strategic approach to gaining actionable information.
Read more
3 essential themes from NRF PROTECT
NRF PROTECT Keynote session
NRF PROTECT: Retail leaders in loss prevention, digital fraud and cyber risk agree connection and collaboration are key.
Read more
Inflation and the state of retail with NRF President and CEO Matthew Shay
Matt Shay shakes hands with President Joe Biden at a White House bill signin
Retail Gets Real episode 274: What's ahead as a resilient industry responds to inflationary pressure.
Read more
Retail’s premiere advocacy event, reimagined
Capitol Building
The 2022 Retail Advocates Summit is not a typical DC fly-in. It’s an experience.
Read more
How to manage risk by working collaboratively
Session from PROTECT 2022
NRF PROTECT: Breaking down silos with American Eagle Outfitters, Etsy and Tractor Supply Co.
Read more
Meet the 2022 America’s Retail Champions finalists
Capitol Building
Small businesses that exemplify the importance of advocacy.
Read more
Protecting the systems at Albertsons
Jack Hamm and Chad Walker of Albertsons speak at NRF PROTECT 2022
NRF PROTECT: Observation, patience are key to maintaining supply chain cybersecurity.
Read more
Clues for how to stop a mass shooting epidemic
Jillian Peterson presents at NRF PROTECT
NRF PROTECT: Diving into research on perpetrators and what can be done.
Read more
How to craft a resilient response
Evy Poumpouras on stage at PROTECT 2022
NRF PROTECT: Former Secret Service agent Evy Poumpouras on verbal conflict resolution.
Read more
How consumers are rethinking their Independence Day BBQs
A group of people around a charcoal grill
A look at the role of climate change in Americans’ eating habits.
Read more
How Neiman Marcus Group cultivates a belonging culture
Neiman Marcus store
Retail Gets Real episode 273: Chief People and Belonging Officer on creating a more equitable and successful business.
Read more

Upcoming NRF events

NRF Nexus 2022
Retail leaders get a front-row seat to the latest innovations in marketing, technology and digital.
Register now
NRF Retail Advocates Summit 2022
Capitol Building
NRF’s Retail Advocates Summit — the retail industry’s premier advocacy event — is back.
Register now
NRF 2023: Retail's Big Show
NRF Retail's Big Show
In 2023, we're excited to not just help retail stand together, but also stand out.
Register now
NRF Foundation credential

The NRF Foundation’s RISE Up Warehouse, Inventory and Logistics course prepares employees for roles in warehouse and fulfillment amid supply chain disruption.

NRF Foundation credential

SmartBrief newsletters

Want to be the first to know about the latest retail news? Choose from five curated editions and subscribe for free.

Sign up for SmartBrief