National Retail Federation

Holiday spending

Holiday retail sales forecast

NRF predicts highest holiday retail sales on record.

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail thrive.

Latest news
NRF launches ad campaign opposing tax increases to fund reconciliation bill
“NRF created this campaign to ensure American job creators and workers understand that funding this spending bill will cost trillions of taxpayer dollars," NRF President and CEO Matthew Shay said.
2021 Holiday Spending Reflects Consumer Demand
Shoppers will spend an average of $997.73 on gifts, holiday items and non-gift purchases for themselves and their families this year.
Holiday shopping
Supply Chain
Tell Congress: Save Our Shipments

The supply chain crisis has retailers and consumers wondering if they’ll be facing empty shelves and higher prices as we head into the holiday shopping season. That’s why we need you to send an SOS to Congress - Save Our Shipments.


Latest from the blog

Adapting the store to evolving consumer needs
Retail tech
Retail Gets Real episode 243: Jason “Retailgeek” Goldberg of Publicis Groupe.
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Retailers confront a growing risk of cyberattacks
Best practices to integrate software supply chain security into a broader strategy.
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NRF Launches Ad Campaign Opposing Tax Increases
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NRF is launching an ad campaign to educate the public on how the reconciliation bill will affect tax increases.
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How retail helped 4 representatives build great careers
Photo of U.S. Capitol Building
Members of Congress met with retailers to discuss the industry of opportunity.
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Holiday Spending Reflects Consumer Demand
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Consumers plan to spend $997.73 on gifts, holiday items and other non-gift purchases this year.
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More retailers partner with ‘fintechs’
Buy now pay later
Walmart and Ikea are building shopper loyalty by providing a broader range of services.
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The adapting landscape of luxury retail
luxury retail
Retail Gets Real episode 242: Cowen’s Oliver Chen considers the future vision of the store and societal impacts.
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NRF’s Retail Advocates Town Hall convenes small business owners
Retail Advocate Town Hall
Marking Hispanic Heritage Month, retailers discussed issues including supply chain challenges.
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U.S. retailers have announced twice as many store openings as closings
Store openings
Store opening announcements highlight retail optimism amid the pandemic.
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3 lessons on planning for the future of retail
Customers shopping
Retail Gets Real episode 241: Insights on leadership, collaboration and aiming high.
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5 key takeaways on the evolving customer journey
Insights on consumer sentiment from the WWD report.
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Halloween 2021 consumer spending trends
Cat in Halloween costume
Retail Gets Real episode 240: How our Halloween plans have changed over the years.
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NRF Foundation launches credential

The NRF Foundation’s RISE Up Warehouse, Inventory and Logistics course prepares employees for key roles in warehouse and fulfillment centers amid the supply chain disruption.

NRF Foundation credential
President of CVS Pharmacy on leadership

CVS Pharmacy President Neela Montgomery is one of the leaders on The List of People Shaping Retail’s Future 2022 to be celebrated at the NRF Foundation Honors in January.

Introducing The Visionary 2022: Target CEO Brian Cornell

Target Board Chairman and Chief Executive Officer Brian Cornell will receive The Visionary award from the National Retail Federation at the NRF Foundation Honors in January.

Brian Cornell
Retail law
NRF Retail Law Resource Center

The Retail Law Resource Center is a hub for in-house retail counsel to learn strategies on guiding and advising organizations. Topics covered include employment law, COVID-19, retail litigation and opportunities to connect through committees and councils.

State of Retail and the Consumer 2021

NRF forecasts that retail sales during 2021 will increase to more than $4.44 trillion as more individuals continue to get vaccinated and the economy reopens.

Shopping outside
Map of United States
Coronavirus Retail Restrictions by State

State-by-state look at coronavirus-related laws, executive orders, regulations and guidance governing store operations for retailers as we head toward a post-pandemic climate.

COVID-19 training
NRF Foundation COVID-19 training

The NRF Foundation launched credentials in its RISE Up program in response to COVID-19. As restrictions come back, due to the variant, train employees to avoid and de‑escalate conflict.


Current COVID-19 resources

Coronavirus Resources for Retailers
Resources and information for retailers on the COVID-19 pandemic.
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September Retail Sales Grew Despite COVID-19
Retail sales increased in September as worries about COVID-19 pushed consumer spending to goods rather than services.
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Retail Imports Remain High, But Could Be Higher Without Port Congestion
Cargo imports should remain high this month but could see a dip from last year because of port congestion.
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NRF Economist: ‘Watch What Consumers Do, Not What They Say’ as Recovery Continues
Despite falling consumer confidence amid the recent rise in COVID-19 infections, shoppers are continuing to spend.
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August Retail Sales Rise Despite 'Trifecta of Macroeconomic Headwinds'
Retail sales increased August as consumer demand outweighed the pandemic, supply chain disruptions and other factors.
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Retail Imports Remain Strong But Growth Slows as COVID-19 Disruptions Continue
Growth in imports is slowing as pandemic-related supply chain disruptions around the world continue.
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Labor Market Will Play Increasing Role in Economic Outlook
Strong consumer spending has been boosted by government stimulus but will rely on job creation as stimulus subsides.
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July Retail Sales Slow Amid Tight Supply Chain but Demand Continues as Consumers Learn to ‘Live with the Virus’
July retail sales slowed as merchants faced supply chain disruptions and vaccinations let consumers dine out and travel.
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Retail Cargo Expected to Set Record in August
Retail cargo imports should hit yet another record in August as consumer demand continues to stretch supply chains.
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NRF Chief Economist Says Vaccination is ‘Key to Further Economic Recovery’
The economy is growing quickly but still depends on slowing the pandemic as consumers worry about new variants.
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NRF Responds to New CDC Mask Recommendation
NRF statement in response to CDC mask announcement.
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June Retail Sales Increase as Recovery Continues
Retail sales saw solid growth during June as the recovery from the coronavirus pandemic continued.
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