A couple and child shopping in winter

A record weekend

Thanksgiving weekend draws nearly 190 million shoppers

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. 

Kevin Johnson at Starbucks meeting
NRF 2020 Vision
Starbucks CEO Kevin Johnson will speak at NRF 2020 Vision: Retail's Big Show, to be held in New York City, January 12-14.
Matthew Shay appears on Fox Business
On track for a great holiday

Video: NRF President and CEO Matthew Shay joins Fox Business to talk about the holiday shopping outlook coming out of a strong Thanksgiving weekend.


We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.

Retail Gets Real podcast

Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
Holiday 2019 starts strong
Woman window shops during holidays
Retail Gets Real episode 148: A look at how consumers are shopping so far this season.
Read more
2020 retail industry trend predictions
2020 predictions for the retail industry
Retail Gets Real episode 147: The trends retailers need to know about before 2020
Read more
Holiday shopping outlook for 2019
Two men shop during the holiday season
Retail Gets Real episode 146: NRF’s holiday shopping survey results
Read more
Behind the scenes of Macy's Thanksgiving Day Parade
Macy's Thanksgiving Day Parade Singing Christmas Tree float
Retail Gets Real episode 145: How Macy’s brings the 95-year-old annual tradition to life.
Read more
How Showfields redefines the store experience
Showfields storefront in New York
Retail Gets Real episode 144: Learn about one man’s mission to create the most interesting store in the world.
Read more
Mother and child shopping for groceries choosing fruit
Keeping up with Gen Z

Young consumers hold significant buying power and the retail industry has a laser focus on them. In the latest Consumer View report, NRF surveyed parents of Gen Z — born 1995 and later — and 87 percent of respondents say their children influence at least some aspect of their purchases, either for household items or for themselves.


From the blog

Stories around retail industry insights, trends and transformation.
More stories
Trade war timeline
shipping yard with colorful shipping containers
A retailer's guide to tariffs
Read more
How retailers are giving back this holiday season
Child donates gift at gift drive
Harnessing the spirit of the season to help the community
Read more
Infographic: The holiday consumer
Girl at holiday market
A look at the holiday consumer heading into Thanksgiving weekend.
Read more
4 things to know about Gen Z's holiday shopping habits
Young woman holds wrapped gift and looks at phone while holiday shopping
What inspires college students to shop this season
Read more
New Port of Los Angeles study shows ‘real casualties’ of trade war
shipping yard with colorful shipping containers
A new study offers detailed analysis of the impact of tariffs on cargo moved through ports.
Read more

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