World Map


What retailers need to know about the developing COVID-19 outbreak

NRF is the world’s largest retail trade association. Every day, we stand up for, celebrate, educate and inspire the people who power the retail industry. Learn more about us.

Coronavirus update
NRF Member Call with CDC

On February 28, NRF hosted a members-only conference call with Nancy Messonnier, MD, and Lisa M. Koonin of the Centers for Disease Control and Prevention. Listen to the call to learn more about what retailers need to know about the ongoing coronavirus outbreak.

Members only

More coronavirus resources

  • Coronavirus Resources for Retailers: Updates from NRF and government agencies with the latest COVID-19 developments
  • NRF Member Survey: Results from an NRF member survey on the current impact of COVID-19 on retail companies (members only) – February 24
  • NRF Member Memos: Latest news from NRF on the developing situation and impact to retail (members only)

We stand up for the industry

We advocate for retail through strong representation, year-round education and impactful storytelling. Addressing complex policy issues like tariffs, data security and sales tax fairness, we speak out for retail with a clear and authentic voice like no one else can.

Learn how we champion the people and policies that fuel success for retailers.


Retail forecast and consumer confidence

NRF President and CEO Matthew Shay joins CNBC's Power Lunch to discuss NRF’s annual retail sales forecast, the state of the consumer, and concerns about coronavirus impacting retail.

Stories around retail industry insights, trends and transformation.
Read more
How 3D design is transforming the supply chain
Sean Coxall, Li & Fung
Li & Fung's Sean Coxall on creating the supply chain of the future
Read more
3 charts that explain why consumers are feeling lucky this St. Patrick’s Day
St. Patricks Day cupcakes
More than half of adults plan to celebrate and total spending is expected to reach a record $6.16 billion.
Read more
Sharing positive vibes and delicious food
Interior of Flower Child restaurant
Concept to watch: Flower Child offers healthy dining in an inclusive atmosphere.
Read more
Designer fashion brands are moving into real estate
Missoni Baia condo interior
Diesel is the latest fashion designer to move into the Miami condo market.
Read more
How data drives decisions at TechStyle
Laura Joukovski, TechStyle, records a podcast
Retail Gets Real episode 158: Laura Joukovski, president of global fashion brands, on the brand’s unique approach.
Read more
IKEA plans new Vienna location without parking
Rendering of new IKEA location in Vienna, Austria
The store is aimed at pedestrians, cyclists and people who use public transportation.
Read more
Fernish targets young professionals on the move
Bedroom with furniture from Fernish
The co-founders of the furniture rental startup on promising a better customer experience.
Read more
Little girl reaching for books on a shelf at Unclaimed Baggage Center
A couple looks at phone outside of a store
Convenience and the customer

Over nine in 10 consumers are likely to choose a retailer based on convenience.

And these shoppers are looking to retailers to help them save even more time and effort in their busy lifestyles. Explore the latest edition of NRF's Consumer View to learn how convenience shapes today’s shopping and the future role of convenience for the retail industry.


Retail Gets Real Podcast
NRF’s weekly podcast features unfiltered, insightful conversations with the industry’s most interesting people.
More episodes
How data drives decisions at TechStyle
Laura Joukovski, TechStyle, records a podcast
Retail Gets Real episode 158: Laura Joukovski, president of global fashion brands, on the brand’s unique approach.
Read more
NRF Innovation Lab highlights and the future of AI in retail
NRF Innovation Lab at NRF 2020
Retail Gets Real episode 157: Inside the NRF Innovation Lab with Forrester’s Sucharita Kodali and the founder of Pathr.
Read more
How to retain and recruit talent in a tight labor market
Experts from Indeed record a podcast with NRF
Retail Gets Real episode 156: Experts from top job search site Indeed on the state of retail employment and hiring.
Read more
International retail trends to watch in 2020
Kate Ancketill, GDR Creative Intelligence, records podcast
Retail Gets Real episode 155: How technology is shaping retail and consumers internationally.
Read more
Le Tote CEO on retail’s evolution
Rakesh Tondon of Le Tote records a podcast
Retail Gets Real episode 154: Go inside the strategy guiding Le Tote.
Read more

SmartBrief newsletters

Want to be the first to know about the latest retail news? Choose from five curated editions and subscribe for free.

Sign up for SmartBrief