NRF’s holiday surveys gauge consumer sentiment and shopping trends during the holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas. Check out NRF's Winter holidays FAQs and our Winter holidays historical highlights for more information on the latest holiday season and years past. Check back often to stay up to date on retail's busiest season.
An estimated 157.2 million consumers plan to shop on the last Saturday before Christmas, up from 141.9 million Super Saturday shoppers last year.
An estimated 197 million shoppers shopped during the five-day span from Thanksgiving through Cyber Monday.
A new survey from the National Retail Federation and Prosper Insights & Analytics reveals the most popular toys and gifts consumers plan to purchase this holiday season.
A record 183.4 million people are planning to shop in-store and online from Thanksgiving Day through Cyber Monday this year.
Consumer spending on the winter holidays is expected to reach a record $902 per person on average across gifts, food, decorations and other seasonal items, according to the National Retail Federation’s consumer survey conducted by Prosper Insights & Analytics.
The National Retail Federation forecast that winter holiday spending is expected to grow between 2.5% and 3.5% over 2023.
NRF’s Executive Director of Research Mark Mathews and Vice President of Industry and Consumer Insights Katherine Cullen discussed NRF’s 2024 holiday sales forecast, consumer spending expectations and trends this winter holiday season.
Winter holiday spending is expected to grow between 2.5% and 3.5% over 2023. That equates to between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same timeframe last year.
NRF holiday forecast press call
The NRF holiday forecast press call took place on Oct. 15, 2024. NRF forecasts winter holiday spending will grow between 2.5% and 3.5% over 2023.
Holiday forecast video Q&A
NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses NRF’s 2024 holiday forecast.
Winter holidays consumer spending video Q&A
NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses expected consumer spending for the 2024 winter holidays.
NRF post-Thanksgiving holiday results press call
NRF President and CEO Matthew Shay and Prosper Insights & Analytics Executive Vice President of Strategic Initiatives Phil Rist discuss Thanksgiving holiday weekend shopping results.
Thanksgiving weekend results video Q&A
NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses Thanksgiving holiday weekend shopping results.
Final winter holiday shopping week and Super Saturday expectations video Q&A
NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses the final winter holiday shopping week and Super Saturday expectations.
Press releases & blog:
Latest NRF Survey Shows Top Picks for Toys and Gifts for the Winter Holidays
More People Than Ever Expected to Shop During Thanksgiving Holiday Weekend
Consumers to Spend Nearly $900 to Celebrate the Winter Holidays
NRF Survey: 142 Million Shoppers Expected for Super Saturday
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