NRF’s holiday surveys gauge consumer sentiment and shopping trends during the holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas. Check out NRF's Winter holidays FAQs and our Winter holidays historical highlights for more information on the latest holiday season and years past. Check back often to stay up to date on retail's busiest season.
Consumer spending on the winter holidays is expected to reach a record $902 per person on average across gifts, food, decorations and other seasonal items, according to the National Retail Federation’s consumer survey conducted by Prosper Insights & Analytics.
Kick off the holiday season with NRF’s “2024 Winter Holiday Consumer Outlook" on Oct. 30 from 1-1:30 p.m. ET. Attendees will hear from NRF’s Executive Director of Research Mark Mathews and Vice President of Industry and Consumer Insights Katherine Cullen, discussing NRF’s 2024 holiday sales forecast, consumer spending expectations and trends this winter holiday season.
Winter holiday spending is expected to grow between 2.5% and 3.5% over 2023. That equates to between $979.5 billion and $989 billion in total holiday spending in November and December, compared with $955.6 billion during the same timeframe last year.
Additional media resources
NRF holiday forecast press call
The NRF holiday forecast press call took place on Oct. 15, 2024. NRF forecasts winter holiday spending will grow between 2.5% and 3.5% over 2023.
Video Q&A
NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses NRF’s 2024 holiday forecast.
Video Q&A
NRF Vice President of Industry and Consumer Insights Katherine Cullen discusses expected consumer spending for the 2024 winter holidays.
Holiday resources
