Consumers’ choices in terms of where, how and why they buy are redefining retail and creating a new playbook for the industry. NRF’s Consumer View series looks at what shapes retail, from retailers’ investments in technology to changing consumer preferences.
Past editions
Consumer View Winter 2020
How convenience shapes today’s shopping and the future role of convenience for the retail industry.
Read more
Consumer View Fall 2019
Keeping up with Gen Z: Young consumers hold significant buying power and the retail industry has a laser focus on them.
Read more
Consumer View Summer 2019
How today’s shoppers feel about emerging innovations like social shopping, voice assistants and augmented reality.
Read more
Consumer View Winter 2019
How retailers’ strategies around technology, fulfillment and store experience played out over the past year.
Read more
Consumer View Fall 2018
The popularity of discount shopping and how it is impacting the mindset of today’s consumer.
Read more
Consumer View Spring 2018
NRF takes a closer look at an emerging group of consumers, millennial parents.
Read more
Consumer View Winter 2018
Fulfillment and shipping, the importance of experience in retail and what types of innovations engage shoppers.
Read more
Consumer View Fall 2017
Learn about what brings millennials and Gen Z into the store.
Read more
Want more consumer trends? See NRF's extensive research and data into holidays and seasonal events, from Valentine's Day to Halloween and everything in between.