NRF | Voice of Retail

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Holiday shopping

National Retail Federation President and CEO Matthew Shay discusses Black Friday shopping on NBC’s Today Show.

Retail sales bounced back in October

CNBC/NRF Retail Monitor powered by Affinity Solutions shows strong retail sales gains in October after a slow September.

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Events

Retail's Big Show

Leaders from Walmart, Michael's and New Balance Athletics Inc. will take the stage at NRF 2025: Retail's Big Show. Join us Jan. 12-14 and hear firsthand insights on strategy and innovation.

Register now

Retailers’ new era of eco-diversity

J.Crew, Macy’s and others are working toward regenerative agriculture and supplier diversity.

Retail’s Big Show expands to Europe

The National Retail Federation and Comexposium announced that the Paris Retail Week annual conference and exhibition is being rebranded beginning in 2025 to NRF 2025: Retail’s Big Show Europe.

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Center for Retail & Consumer Insights

NRF Retail Monitor Plus

The NRF Retail Monitor Plus is NRF’s latest offering from the Center for Retail & Consumer Insights, leveraging innovative and powerful new purchase data to help guide and inform our members through the ever-changing retail landscape.

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The Visionary 2025

NRF names American fashion designer Tommy Hilfiger as the Visionary 2025.

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The NRF Foundation 2025 Visionary Tommy Hilfiger.

2024 Hot 25 Retailers

NRF’s annual look at the fastest-growing U.S. retailers.

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Focus on advancing growth amid discussions on tax reform

Despite a slowdown in GDP growth from 3.4% in Q4 2023 to 1.4% in Q1 2024, the economy continues to show signs of stability, writes NRF President and CEO Matthew Shay.

NRF Center for Retail Sustainability

Retail Circularity: An Action Guide for Retailers

NRF and Deloitte collaborated to develop a guide that provides an industry-wide perspective on emerging circular business models.

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Research

Retail supports more than 1 in 4 American jobs

Explore the new report, The Economic Contribution of the U.S. Retail Industry, compiled by PwC, to see a view of the retail industry by the numbers, including employment, number of retail establishments, labor income and impact on GDP across the country and in your state.

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How a retail job sets workers up for career success

From communication and problem solving to conflict resolution and time management, retail cultivates essential skills for every career path. New research from the National Retail Federation Foundation shows the average retail career move occurs every 14.5 months — and brings a 15.2% pay increase.

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Latest from NRF

Swipe Fees

Learn the truth about the Credit Card Competition Act

Every time a card is swiped, a Wall Street bank profits off small businesses and consumers.

Retail Gets Real Podcast

How Butterball builds Thanksgiving traditions with customers

A family enjoying Thanksgiving with a turkey.

Retail Gets Real episode 369: EVP of Sales and Marketing Al Jansen on archiving customer's holiday stories.

NRF Foundation Announces Top Five Finalists for Next Generation Scholarship

The NRF Foundation has announced the five undergraduate finalists of the NRF Foundation Next Generation Scholarship.

Retail Gets Real Podcast

How IKEA innovates in sustainability and customer experience

Javier Quiñones, CEO and chief sustainability officer at IKEA U.S., cutting a banner.

Retail Gets Real episode 368: IKEA's Javier Quiñones on staying ahead in sustainability.

Retail Sales

CNBC/NRF Retail Monitor Shows Strong Retail Sales Gains in October After a Slow September

Retail sales bounced back strongly in October as the economy remained in good shape.

Monthly Economic Review

Monthly Economic Review: November 2024

Economic growth continues to point to a successful holiday season despite mixed signals.

Tariffs

Estimated Impacts of Proposed Tariffs on Imports

This report examines how former President Donald Trump’s tariff proposals would impact six consumer products categories.

Retail Gets Real Podcast

How Kraft Heinz deploys omnichannel strategies

Kraft Heinz products including ketchup, cream cheese and mac & cheese.

Retail Gets Real episode 367: Chief Omnichannel Sales and Asian Emerging Markets Officer Cory Onell on shopping today.

NRF Foundation Announces The College of the Florida Keys as RISE Up Partner of the Year

The NRF Foundation announced The College of the Florida Keys as the 2025 RISE Up Partner of the Year.

Retail Gets Real Podcast

How to fight back against organized retail crime

Retail Gets Real episode 366: Representative Glenn Ivey and JCPenney's Angela Hofmann talk about ORC.

On the Hill

4 ways to vote retail this November

Get informed, get involved and elect legislators who support a thriving retail industry.

Retail Sales

Census Retail Sales Data Shows Retail Sales Grew in September

U.S. Census Bureau data shows retail sales increased again in September as employment grew and inflation fell.

Retail Gets Real Podcast

How to fight back against organized retail crime

Representative Glenn Ivey and JCPenney's Angela Hofmann talk organized retail crime and how to combat it.

Ken’s Krew utilizes the NRF Foundation RISE Up program to help people secure employment

Melissa Tkacs-Soli, Connecticut vocational coordinator for Ken’s Krew, has helped over 50 people receive their RISE Up certificate, utilizing the RISE Up program in the nonprofit’s training courses.