National Retail Federation

Halloween baking

2024 Halloween trends

Total Halloween spending is expected to reach $11.6 billion this year, according to the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Fight Retail Crime Day Webinar

Join NRF on Oct. 24, at 1 p.m. for a one-hour overview on the current state of retail crime and learn how to advocate for solutions to combat ORC.

Retail advocates on Capitol Hill for Fight Retail Crime Day.
 
Retail's BIG Show.
 
Retail's Big Show

Leaders from Walmart, Michael's and New Balance Athletics Inc. will take the stage at NRF 2025: Retail's Big Show. Join us Jan. 12-14 and hear firsthand insights on strategy and innovation. 

Cotton harvester
 
Paris Retail Week
 
Retail’s Big Show expands to Europe

The National Retail Federation and Comexposium announced that the Paris Retail Week annual conference and exhibition is being rebranded beginning in 2025 to NRF 2025: Retail’s Big Show Europe.
 

Retail sales saw a slight drop

CNBC/NRF Retail Monitor powered by Affinity Solutions shows retail sales declined monthly in September but still grew year over year.

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The Visionary 2025

NRF names American fashion designer Tommy Hilfiger as the Visionary 2025. 

The NRF Foundation 2025 Visionary Tommy Hilfiger.
Aldi
 
NRF Center for Retail Insights
 
NRF Retail Monitor Plus

The NRF Retail Monitor Plus is NRF’s latest offering from the Center for Retail & Consumer Insights, leveraging innovative and powerful new purchase data to help guide and inform our members through the ever-changing retail landscape. 

Economy
 
Focus on advancing growth amid discussions on tax reform

Despite a slowdown in GDP growth from 3.4% in Q4 2023 to 1.4% in Q1 2024, the economy continues to show signs of stability, writes NRF President and CEO Matthew Shay. 

 
Retail Circularity: An Action Guide for Retailers

NRF and Deloitte collaborated to develop a guide that provides an industry-wide perspective on emerging circular business models.

 
circular economy icons
 
small business displaying USA flag
 
Retail supports more than 1 in 4 American jobs

Explore the new report, The Economic Contribution of the U.S. Retail Industry, compiled by PwC, to see a view of the retail industry by the numbers, including employment, number of retail establishments, labor income and impact on GDP across the country and in your state. 

 
Individuals working in retail.
 

Latest from NRF

Learn the truth about the Credit Card Competition Act
 
Shopper paying with a credit card.
Every time a card is swiped, a Wall Street bank profits off small businesses and consumers.
Read more
CNBC/NRF Retail Monitor Shows Retail Sales Declined Monthly in September But Still Grew Year Over Year
 
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Retail sales saw a slight month-over-month drop in September but consumers continued to spend more than last year.
Read more
How BJ’s Wholesale Club leverages AI to serve its customers
 
BJ's Wholesale Club
Retail Gets Real episode 364: CIO Anjana Harve talks about her career journey and optimizing the customer experience.
Read more
NRF Reacts to Port Strike Suspension
 
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NRF Statement on Port Strike Suspension
Read more
Consumer trends in Halloween shopping and celebration
 
Children celebrating Halloween.
Reasons for early shopping, the season’s biggest fans and how they’re spending.
Read more
Why Fabletics remains an early adopter in a fast-paced industry
 
Fabletics
Retail Gets Real episode 363: COO Meera Bhatia on artificial intelligence across retail functions.
Read more
NRF Calls on Administration to Use ‘Any and All Authority’ to End Port Strike
 
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NRF Statement on the International Longshoremen’s Association and the United States Maritime Alliance contract
Read more
Uncorking the complexities of California’s evolving legal landscape for retailers
 
Retail law
High-level insights on topics including AI’s impact on hiring, DE&I and litigation risks.
Read more
Homefield's approach to building a loyal fanbase
 
Homefield
Retail Gets Real episode 362: Co-founder and CEO Connor Hitchcock on how he took his side project to retail success.
Read more
NRF Foundation Launches Customer Conflict De-escalation Training for Front-line Workers
 
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The NRF Foundation launches a new Customer Conflict De-escalation training program for front-line retail employees.
Read more
Census Retail Sales Data Shows Households Can Spend
 
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U.S. Census Bureau data shows retail sales continued to grow in August, fueled by rising wages amid falling inflation.
Read more
NRF Foundation Announces The List of People Shaping Retail’s Future 2025
 
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NRF Foundation announces the honorees of The List of People Shaping Retail's Future 2025
Read more
Gen Z shoppers
 
How Gen Z is redefining retail

NIQ’s Rachel Bonsignore discusses how retailers can connect with the ‘first truly global generation.’

Ken’s Krew coaches
 
Ken’s Krew utilizes the NRF Foundation RISE Up program to help people secure employment

Melissa Tkacs-Soli, Connecticut vocational coordinator for Ken’s Krew, has helped over 50 people receive their RISE Up certificate, utilizing the RISE Up program in the nonprofit’s training courses.

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