REI re-embraces its mission to help people of all kinds spend more time in the great outdoors
CMO Chris Speyer oversees the co-op’s attempt to appeal to a more diverse population.
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Gen Z
Back-to-school takes a serious twist at Barnes & Noble College stores
President Jonathan Shar discusses how to connect with Gen Z shoppers.
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Dormify back-to-college partnership with The Container Store makes the grade
How to tap into a share of the $94 billion back-to-college market.
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Ralph Lauren teams up with Snapchat for virtual styles
The collection lives within Snapchat and the Bitmoji app.
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How brands can use social to connect with Gen Z
Younger consumers’ social media usage has gone up as a result of the pandemic.
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