Winter Holidays

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas. Check out NRF's Holiday FAQs for more information on the holiday season and check back often to stay up-to-date on retail's busiest season.

148 Million Americans Plan to Shop Super Saturday

More than 148 million consumers plan to shop in-store and online on the last Saturday before Christmas this year.

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NRF's Retail Gets Real on holiday shopping

In this episode of Retail Gets Real, experts from NRF, discuss some of the most popular questions the NRF team receives during the holiday season.

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Holiday shopping 2021 by the numbers

Slideshow: Click through the interactive slideshow to the left for data on spending and shopping plans this holiday season.

The latest

Winter Holidays

180 Million Shop Over Thanksgiving Holiday Weekend

Nearly 180 million Americans shopped during the Thanksgiving weekend five-day holiday shopping period.

Winter Holidays

Thanksgiving Weekend to See More Holiday Shoppers

Nearly 2 million more people than last year are expected to shop from Thanksgiving Day through Cyber Monday this year.

Winter Holidays

NRF Predicts Highest Holiday Retail Sales

NRF forecasts that holiday spending has the potential to shatter previous records.

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2021 NRF Holiday Retail Sales Forecast

NRF Chief Economist and Senior Director for Industry and Consumer Insights discuss NRF’s 2021 holiday sales forecast.

Winter Holidays

NRF says 2020 holiday sales grew 8.3 percent despite pandemic

Retail sales during 2020’s November-December holiday season grew an unexpectedly high 8.3 percent over 2019.

Winter Holidays

Holiday Spending Reflects Consumer Demand

Consumers plan to spend $997.73 on gifts, holiday items and other non-gift purchases this year.

two girls are looking at their holiday gifts during the holiday season

Winter Holidays Data Center

Dig into shopping trends over the years during the winter holiday season, which spans November and December.

Holidays past and present

Historical highlights

Historical highlights show the change in consumer behavior and holiday shopping sales from year over year. Data may change due to ongoing U.S. Census Bureau revisions. Check out highlights from past holiday seasons here.