Winter Holidays

NRF’s holiday surveys gauge consumer sentiment and shopping trends during the winter holiday season, including Thanksgiving, Black Friday, Small Business Saturday, Cyber Monday, Super Saturday and Christmas. Check out NRF's Holiday FAQs for more information on the holiday season and check back often to stay up-to-date on retail's busiest season.

Holiday shopping 2020 by the numbers
Slideshow: Click through the interactive slideshow to the left for data on spending and shopping plans this holiday season.

The latest

January retail sales show strong increase
Retail sales grew sharply in January with government stimulus and momentum from the holiday season.
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2020 Holiday Season: One for the Record Books
Record holiday season retail sales in 2020 reflected the recovering economy but also got a boost from consumer emotions.
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NRF says 2020 holiday sales grew 8.3 percent despite pandemic
Retail sales during 2020’s November-December holiday season grew an unexpectedly high 8.3 percent over 2019.
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two girls are looking at their holiday gifts during the holiday season
Winter Holidays Data Center
Dig into shopping trends over the years during the winter holiday season, which spans November and December.

Historical highlights

Historical highlights show the change in consumer behavior and holiday shopping sales from year over year. Data may change due to ongoing U.S. Census Bureau revisions. Check out highlights from past holiday seasons here.