How brands can use social to connect with Gen Z
Younger consumers’ social media usage has gone up as a result of the pandemic.
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Back-To-College
Coronavirus could push back-to-school spending to record level as uncertain families gear up for at-home learning
Consumers could spend a record amount on back-to-class as they buy more laptops for at-home learning this year.
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Back-to-school shopping update: Halfway done but more to do
In mid-August, consumers had completed just over half of their back-to-school shopping.
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Record spending expected for school and college supplies
Record spending on school and college supplies expected this year
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Generation Z is shaping the back-to-class shopping season
Episode 73: Returning to class looks different for young consumers than generations past.
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