Shoppers are redefining what a luxury brand looks like
What once was accessible only to the privileged few is now more readily available to the masses.
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Customer Experience
Inside the Walgreens mobile experience
Episode 51 of Retail Gets Real: Senior Product Manager Benjamin Weiss on how the app integrates into the Walgreens bran
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Tractor Supply creates a winning online experience
Episode 46 of Retail Gets Real: SVP, CIO Rob Mills on transferring customer service online.
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Consumers are the real 'things' in the Internet of Things
Using IoT to deliver great customer experiences.
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A natural journey
Some stores are treasure hunts: Customers visit for the pleasure of finding something new, different or exciting.
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