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In-Store E-Commerce Brings the Best of Both Worlds to Shopping

Platt Retail

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E-commerce continues to grow at the expense of many physical store sales. However, there is a silver lining: People still love to shop. In fact, more than 92% of sales still happen in bricks-and-mortar stores, according to the U.S. Department of Commerce. Yet there is no denying how digital has transformed the way people shop. Customers expect a more personalized and engaging shopping experience, both online and in-store. Recent advancements in touchscreen technology combined with newer responsive websites from retailers can now bring all the benefits of online shopping into the physical store.

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