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In-Store E-Commerce Brings the Best of Both Worlds to Shopping

Platt Retail

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E-commerce continues to grow at the expense of many physical store sales. However, there is a silver lining: People still love to shop. In fact, more than 92% of sales still happen in bricks-and-mortar stores, according to the U.S. Department of Commerce. Yet there is no denying how digital has transformed the way people shop. Customers expect a more personalized and engaging shopping experience, both online and in-store. Recent advancements in touchscreen technology combined with newer responsive websites from retailers can now bring all the benefits of online shopping into the physical store.

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The Age of Unified Retail

SPS Commerce

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In this white paper, SPS Commerce explores the current state retailers find themselves in and offers an actionable path to tackle the biggest challenges they’re facing. It is time to start looking beyond omnichannel retail to unify the technologies and people that support consumers’ shopping habits across many channels. This journey is not for the faint of heart — but retailers know that the reality of today’s shopping environment is not about playing it safe.

About this resource

Member-submitted Retail Library resources are not endorsed by the National Retail Federation. The opinions and research findings are of the submitting company alone, for the purposes of sharing ideas and information.

About this resource

Member-submitted Retail Library resources are not endorsed by the National Retail Federation. The opinions and research findings are of the submitting company alone, for the purposes of sharing ideas and information.