NRF | Voice of Retail

The National Retail Federation is the world’s largest retail trade association.

Every day, we passionately stand up for the people, policies and ideas that help retail succeed.

Save on Retail's Big Show

Retailers save $300 by Oct. 4. Register now and see retail leaders like John Furner, Brian Cornell, Tommy Hilfiger and more this January.

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The Visionary 2025

NRF names American fashion designer Tommy Hilfiger as the Visionary 2025.

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The NRF Foundation 2025 Visionary Tommy Hilfiger.

Retail’s Big Show expands to Europe

The National Retail Federation and Comexposium announced that the Paris Retail Week annual conference and exhibition is being rebranded beginning in 2025 to NRF 2025: Retail’s Big Show Europe.

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2024 Hot 25 Retailers

NRF’s annual look at the fastest-growing U.S. retailers.

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Retail sales grew again in August

Retail sales increased again in August as consumer demand and easing inflation overcame slower job growth, according to the CNBC/NRF Retail Monitor, powered by Affinity Solutions.

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Center for Retail & Consumer Insights

NRF Retail Monitor Plus

The NRF Retail Monitor Plus is NRF’s latest offering from the Center for Retail & Consumer Insights, leveraging innovative and powerful new purchase data to help guide and inform our members through the ever-changing retail landscape.

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Focus on advancing growth amid discussions on tax reform

Despite a slowdown in GDP growth from 3.4% in Q4 2023 to 1.4% in Q1 2024, the economy continues to show signs of stability, writes NRF President and CEO Matthew Shay.

NRF Center for Retail Sustainability

Retail Circularity: An Action Guide for Retailers

NRF and Deloitte collaborated to develop a guide that provides an industry-wide perspective on emerging circular business models.

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5 takeaways from NRF’s inaugural Big Show Asia Pacific

NRF’s first-ever Retail’s Big Show Asia Pacific convened 7,000 business leaders from 52 countries and nearly 300 technology providers.

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NRF President and CEO Matthew Shay at Big Show APAC 2024.

Adocacy

American Privacy Rights Act

Congress is considering the APRA, sweeping privacy legislation that could leave Main Street businesses vulnerable to lawsuits from greedy trial lawyers.

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Customer paying for goods with a credit card.

Research

Retail supports more than 1 in 4 American jobs

Explore the new report, The Economic Contribution of the U.S. Retail Industry, compiled by PwC, to see a view of the retail industry by the numbers, including employment, number of retail establishments, labor income and impact on GDP across the country and in your state.

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How a retail job sets workers up for career success

From communication and problem solving to conflict resolution and time management, retail cultivates essential skills for every career path. New research from the National Retail Federation Foundation shows the average retail career move occurs every 14.5 months — and brings a 15.2% pay increase.

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Latest from NRF

Swipe Fees

Learn the truth about the Credit Card Competition Act

Every time a card is swiped, a Wall Street bank profits off small businesses and consumers.

Retail Law Resource Center

Uncorking the complexities of California’s evolving legal landscape for retailers

High-level insights on topics including AI’s impact on hiring, DE&I and litigation risks.

Retail Gets Real Podcast

Homefield's approach to building a loyal fanbase

Retail Gets Real episode 362: Co-founder and CEO Connor Hitchcock on how he took his side project to retail success.

NRF Foundation Launches Customer Conflict De-escalation Training for Front-line Workers

The NRF Foundation launches a new Customer Conflict De-escalation training program for front-line retail employees.

Retail Sales

Census Retail Sales Data Shows Households Can Spend

U.S. Census Bureau data shows retail sales continued to grow in August, fueled by rising wages amid falling inflation.

NRF Foundation Announces The List of People Shaping Retail’s Future 2025

NRF Foundation announces the honorees of The List of People Shaping Retail's Future 2025

Retail Sales

CNBC/NRF Retail Monitor Shows Retail Sales Grew Again in August as Inflation Eased

Retail sales increased again in August as consumer demand and easing inflation overcame slower job growth.

Retail Gets Real Podcast

How Gen Z is redefining retail

Retail Gets Real episode 361: NIQ’s Rachel Bonsignore on how to connect with the ‘first truly global generation’.

Generation Z

The state of Gen Z

This report presented by NIQ and the National Retail Federation, explores the latest insights on Gen Z.

Supply Chain

Port labor strike gets closer to reality

With only a few weeks left and rhetoric at an all-time high, will the ILA and USMX actually reach a deal?

NRF Names American Fashion Designer Tommy Hilfiger as The Visionary 2025

NRF announced that fashion designer Tommy Hilfiger will receive The Visionary award.

Tariffs

Tariffs have costly consequences for consumers

Trade policies affect prices, exports and the supply chain.

Retail Gets Real Podcast

How Gen Z is redefining retail

NIQ’s Rachel Bonsignore discusses how retailers can connect with the ‘first truly global generation.’

Ken’s Krew utilizes the NRF Foundation RISE Up program to help people secure employment

Melissa Tkacs-Soli, Connecticut vocational coordinator for Ken’s Krew, has helped over 50 people receive their RISE Up certificate, utilizing the RISE Up program in the nonprofit’s training courses.