"Glocalization": Why going global means not forgetting local identities
How focusing on the individual customer experience builds strong brand loyalty.
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Customer Experience
Driving customer loyalty through connected cars
How marketers can reach consumers on their commute to build loyalty.
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Driving ‘Amazing’ Customer Experiences Through Data
Intel CEO Brian Krzanich on how data and technology are transforming the retail industry.
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Mass customization and the future of retail
How Shoes of Prey and Indochino are changing the retail industry.
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How Shell drives customer convenience
Lessons on hyper-convenient customer experiences from the global gas station chain.
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