Katherine Cullen

Sr. Director, Industry and Consumer Insights

Katherine Cullen is senior director of industry and consumer insights for the National Retail Federation’s research team. In this capacity, she leads NRF’s research on consumer spending and emerging retail trends and develops new research initiatives and partnerships.

Prior to joining NRF, Cullen worked in customer strategy and intelligence at Macy’s Inc., where she developed customer-centric strategies to inform assortment, marketing and distribution decisions for Macy’s womenswear brands. Cullen also spent six years in fraud and programs analysis for the Department of Justice and Department of Education.

Originally from California, Cullen has a master's degree in business administration from New York University’s Stern School of Business with specializations in marketing and business analytics. 

Authored by Cullen

2 types of shoppers brands should pay attention to this Earth Day
 
Sustainable shopping
Insights about messaging and initiatives to help retailers reach sustainably minded consumers.
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3 reasons consumers are going all out for Valentine’s Day
 
Valentine's Day
Consumers plan to spend $23.9 billion to show their affection.
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3 key factors that led to a record-setting holiday season
 
Holiday shopping
Consumers turned out to shop despite concerns around supply chain, inflation and omicron.
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4 common myths about returns
 
Holiday shopping returns
The truth behind one of retail’s biggest opportunities.
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Consumers embrace physical retail as U.S. emerges from the pandemic
 
In-store shopping
New research highlights how consumer expectations for physical shopping have changed.
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3 ways consumers will celebrate dads despite the coronavirus
 
Father and baby at home
While fewer expect to take their dads out this Father's Day, they’re making it up in other ways.
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3 ways the coronavirus is changing how we think about Mother’s Day
 
Mother kisses smiling young son
The pandemic has put a spotlight on opportunities to celebrate.
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3 ways the coronavirus is impacting consumers' shopping behavior
 
Man wearing gloves delivers box of produce
From delivery to giving back, consumers' priorities are changing in amid a pandemic.
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How consumers are celebrating Easter amid a pandemic
 
a mom and a little boy are shown painting an easter egg together in the living roome
Plans may look different this year, but there's no stopping the Easter Bunny.
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