Sr. Director, Industry and Consumer Insights
Katherine Cullen is senior director of industry and consumer insights for the National Retail Federation’s research team. In this capacity, she leads NRF’s research on consumer spending and emerging retail trends and develops new research initiatives and partnerships.
Prior to joining NRF, Cullen worked in customer strategy and intelligence at Macy’s Inc., where she developed customer-centric strategies to inform assortment, marketing and distribution decisions for Macy’s womenswear brands. Cullen also spent six years in fraud and programs analysis for the Department of Justice and Department of Education.
Originally from California, Cullen has a master's degree in business administration from New York University’s Stern School of Business with specializations in marketing and business analytics.
Authored by Cullen
How consumers are rethinking their Independence Day BBQs
A look at the role of climate change in Americans’ eating habits.
Read more
4 things retailers need to know about inflation
How inflation is affecting consumer behavior and what businesses can do.
Read more
2 types of shoppers brands should pay attention to this Earth Day
Insights about messaging and initiatives to help retailers reach sustainably minded consumers.
Read more
3 reasons consumers are going all out for Valentine’s Day
Consumers plan to spend $23.9 billion to show their affection.
Read more
3 key factors that led to a record-setting holiday season
Consumers turned out to shop despite concerns around supply chain, inflation and omicron.
Read more
4 common myths about returns
The truth behind one of retail’s biggest opportunities.
Read more
Consumers embrace physical retail as U.S. emerges from the pandemic
New research highlights how consumer expectations for physical shopping have changed.
Read more
3 ways consumers will celebrate dads despite the coronavirus
While fewer expect to take their dads out this Father's Day, they’re making it up in other ways.
Read more
3 ways the coronavirus is changing how we think about Mother’s Day
The pandemic has put a spotlight on opportunities to celebrate.
Read more
