Katherine Cullen

Sr. Director, Industry and Consumer Insights

Katherine Cullen is senior director of industry and consumer insights for the National Retail Federation’s research team. In this capacity, she leads NRF’s research on consumer spending and emerging retail trends and develops new research initiatives and partnerships.

Prior to joining NRF, Cullen worked in customer strategy and intelligence at Macy’s Inc., where she developed customer-centric strategies to inform assortment, marketing and distribution decisions for Macy’s womenswear brands. Cullen also spent six years in fraud and programs analysis for the Department of Justice and Department of Education.

Originally from California, Cullen has a master's degree in business administration from New York University’s Stern School of Business with specializations in marketing and business analytics. 

Authored by Cullen

Infographic: The holiday consumer
 
Girl at holiday market
A look at the holiday consumer heading into Thanksgiving weekend.
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4 things to know about Gen Z's holiday shopping habits
 
Young woman holds wrapped gift and looks at phone while holiday shopping
What inspires college students to shop this season
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What’s driving retailers’ investments in 2019
 
girls are walking with shopping bags outside
Forrester’s Sucharita Kodali shares how retailers’ omnichannel strategies are evolving.
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The luck of the Irish
 
St. Patrick's Day group selfie at a bar with green beer
3 reasons consumers and retailers are marking their calendars for St. Patrick’s Day.
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Is love still in the air?
 
a man and a woman stand in the kitchen to prepare food
Three ways consumers’ attitudes toward Valentines’ Day are changing.
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3 ways consumers are continuing to shop after the holidays
 
mall is shown during holiday season with christmas tree
It’s still the most wonderful time of the year.
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What’s the deal with deal-hunting?
 
a woman contemplates getting a shirt in a store
Nine in 10 consumers shop at bargain retailers.
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Back-to-school spotlight: Hispanic shoppers
 
girl standing outside with a backpack and school books in her hands
One in four kids belong to Hispanic families in the U.S.
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3 ways events like Prime Day are changing the back-to-school calendar
 
Group of people point and look over a laptop
The way customers approach shopping for the season has changed in recent years.
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