Katherine Cullen

Sr. Director, Industry and Consumer Insights

Katherine Cullen is senior director of industry and consumer insights for the National Retail Federation’s research team. In this capacity, she leads NRF’s research on consumer spending and emerging retail trends and develops new research initiatives and partnerships.

Prior to joining NRF, Cullen worked in customer strategy and intelligence at Macy’s Inc., where she developed customer-centric strategies to inform assortment, marketing and distribution decisions for Macy’s womenswear brands. Cullen also spent six years in fraud and programs analysis for the Department of Justice and Department of Education.

Originally from California, Cullen has a master's degree in business administration from New York University’s Stern School of Business with specializations in marketing and business analytics. 

Authored by Cullen

What’s driving retailers’ investments in 2019
 
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Forrester’s Sucharita Kodali shares how retailers’ omnichannel strategies are evolving.
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The luck of the Irish
 
St. Patrick's Day group selfie at a bar with green beer
3 reasons consumers and retailers are marking their calendars for St. Patrick’s Day.
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Is love still in the air?
 
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Three ways consumers’ attitudes toward Valentines’ Day are changing.
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3 ways consumers are continuing to shop after the holidays
 
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It’s still the most wonderful time of the year.
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What’s the deal with deal-hunting?
 
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Nine in 10 consumers shop at bargain retailers.
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Back-to-school spotlight: Hispanic shoppers
 
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One in four kids belong to Hispanic families in the U.S.
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3 ways events like Prime Day are changing the back-to-school calendar
 
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The way customers approach shopping for the season has changed in recent years.
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3 ways retailers can meet the wishes of Millennial moms and dads
 
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NRF’s research team identifies retail trends for young parents.
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Young love: 3 ways millennials and Gen Z are celebrating Valentine’s Day this year
 
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From pets to "me time," young consumers are driving new trends.
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