Katherine Cullen

Sr. Director, Industry and Consumer Insights

Katherine Cullen is senior director of industry and consumer insights for the National Retail Federation’s research team. In this capacity, she leads NRF’s research on consumer spending and emerging retail trends and develops new research initiatives and partnerships.

Prior to joining NRF, Cullen worked in customer strategy and intelligence at Macy’s Inc., where she developed customer-centric strategies to inform assortment, marketing and distribution decisions for Macy’s womenswear brands. Cullen also spent six years in fraud and programs analysis for the Department of Justice and Department of Education.

Originally from California, Cullen has a master's degree in business administration from New York University’s Stern School of Business with specializations in marketing and business analytics. 

Authored by Cullen

3 ways consumers will celebrate dads despite the coronavirus
 
Father and baby at home
While fewer expect to take their dads out this Father's Day, they’re making it up in other ways.
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3 ways the coronavirus is changing how we think about Mother’s Day
 
Mother kisses smiling young son
The pandemic has put a spotlight on opportunities to celebrate.
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3 ways the coronavirus is impacting consumers' shopping behavior
 
Man wearing gloves delivers box of produce
From delivery to giving back, consumers' priorities are changing in amid a pandemic.
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How consumers are celebrating Easter amid a pandemic
 
a mom and a little boy are shown painting an easter egg together in the living roome
Plans may look different this year, but there's no stopping the Easter Bunny.
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3 charts that explain why consumers are feeling lucky this St. Patrick’s Day
 
St. Patricks Day cupcakes
More than half of adults plan to celebrate and total spending is expected to reach a record $6.16 billion.
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3 common Valentine's Day myths
 
Two puppies kissing on red couch
Fact or fiction? The data behind some common Valentine’s Day assumptions.
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Infographic: The holiday consumer
 
Girl at holiday market
A look at the holiday consumer heading into Thanksgiving weekend.
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4 things to know about Gen Z's holiday shopping habits
 
Young woman holds wrapped gift and looks at phone while holiday shopping
What inspires college students to shop this season
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What’s driving retailers’ investments in 2019
 
girls are walking with shopping bags outside
Forrester’s Sucharita Kodali shares how retailers’ omnichannel strategies are evolving.
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